90 second version
The full Flash Mob Version PVs for the new Berryz single “Cha Cha SING” have been released. After talking up these versions, I’m actually a bit underwhelmed. The concept is great, and the girls certainly look entertaining and interesting. But there is a lack of variety in the shots that makes the full version of the video less impressive than it ought to be. My other gripe with the full version of the PV is the lighting. This version looks filmed in the night time, and the color looks it. Everything has the amber hue that one would expect from using the location exterior lighting. I applaud the decision to use the authentic lighting here, but, symptomatic of the entire full version, more variety of lighting would have really made things pop.
This is especially puzzling to me because the full sunlight 90 second version of the PV could have been cut into the full version. Conceptually, I think UFA was somewhat using the “30 versions of the same video” model that C-ute used to catapult their sales in April. I concede that having two completely unique versions of the PV drives up the curiosity factor. However, I would have liked to have seen 90 seconds of the night version, and a full PV for the superior daytime version. I mean really … the 90 second daytime version has that awesome security guard dancing around in it!