The latest offering from Tokyo Girls’ Style sees the girls pushing their way past adolescence. Like most of their singles, we get a funky number with the distinctive TGS sound complete with wah guitars and a funky melodic synth bass. The big news with this single is not the sound of it, but the look of the girls. They are made up to look more mature than their actual ages. And, shockingly, there are boys in this PV. The boys are more like statues, sure, but they are boys.
Immediately, I am hit with how stylish everything in this PV looks. They seem to be shooting in a swanky ass hotel with marble floors, leather couches, mosaiced ceilings, and fountained courtyard. Kudos to the location scout: this place looks gorgeous.
The girls sport two outfits in this one. Their dance show outfits are clad black with leg-baring shorts and miniskirts. They are accented with silver and clear gemstones.
The other outfit in this PV is an color keyed dress. I didn’t know the TGS had member colors, did you? Hitomi wears red, Mei is blue. Yuri gets green while Mei sports pink. My girl, Ayano, gets yellow.
The girls seem to have nearly-faceless boys around them at points in the PV. It feels like the boys are stalking the girls a bit and the girls are trying to ignore/fend off the advances of these guys..
Hitomi gets chased into ballroom, and the rest of the girls appear to help her give the guy the “heave-ho”.
Subtle and not so subtle, the girls dismiss their suitors.
If you can indulge me for a minute, I need to talk about my problems with the song. Even though the chorus melody is nice and strong, something is wrong with this song. Remember that synth bass I talked about earlier? Yeah, its WAY TOO BUSY. It seems that the producers fell in love with this sound, because there whole stretches of time where the only thing happening is that busy-ass synth bass. I would have preferred a nice round sounding real bass. The real problem, though, is the producer of this song forgot that the song is about the girls, and not the “neato” synth bass instrumentals. I want the girls. Bring me the girls! Is that too much to ask?
You can buy “Unmei” at CDJapan.