Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. This week we have Promotional videos from: PASSPO☆, Niji no Conquistador, Rock a Japonica, RINNE HIP (Rewind+ Exclusive), E Ticket Production feat. Shiina Pikarin (Rewind+ Exclusive), and E Ticket Production feat. Yoshida Rinne (Rewind+ Exclusive)
PASSPO☆ – PlayGround
What kind of monster would feed poor Masui Mio a zombie virus cocktail while she watches her in-flight movie?! Oh, her group mate Naomi would do it. From their forthcoming album “Cinema Trip“, PASSPO☆ does a zombie flick in an airplane. The girls play great undead stewardesses in “PlayGround” while picking up and sending up dance moves from your favorite zombie-themed music video. The dance rock groove proves undeniable, and I found myself impulsively shook. PASSPO☆ is smack in the middle of a bit of a rejuvenation period right now; band PASSPO☆ continues strong and idol PASSPO☆ continue to find new life as the girls are all in the great beyond of “over 20”. Personally, I think “Cinema Trip” is poised to become one of the group’s best albums with an outstanding track list comprising of the their singles since their move to Crown Records. You can buy “Cinema Trip” when it hits record stores on February 15, 2017.
I gotta tell ya, I’ve watched this PV a bunch of times since first reviewing it. Owing partly to my love of zombie movies, partly to my adoration of Masui Mio, and partly to the screwball concept of it all, “PlayGround” is easily the most entertaining PV on this list. The chorus is every bit the monster in the lyrics. Again maybe it’s just me, but there’s something kinda sexy going on here. Don’t tell my mom I said that.
Niji no Conquistador – Retort ~Kareinaru Ai~
About a month ago, we saw the promotional video for Niji no Conquistador’s RAMEN promotional tie-in (LOVE Men Koiaji Yawame). From one comfort food to the next, 2zicon now present their CURRY promotional video. In “Retort ~Kareinaru Ai~” the girls dream up a curry themed skit that actually impresses me a bit. Let’s just say that someone needs to be the carrot and someone needs to be the hunk of beef. Musically, “Retort ~Kareinaru Ai~” is leagues away from the cool rap of “LOVE men Koiaji Yawame” trading the grooves for an almost ska feel from musical maestro Maeyamada Kenichi (Hyadain). You can get this single by scanning the QR code on the retort pouch of select packages of curry. Which brand? You got me on that one.
I do love curry. And, even though I prefer the ramen PV just a bit more, I do appreciate the skit the girls perform in this PV. When I think about it, “Retort ~Kareinaru Ai~” is pretty clever in its execution. I’ll also think about playing this PV the next time I warm up some packet curry since the song length is pretty much the same as the microwave time. Genius!
Rock A Japonica – Ninja Nine-hen
From their “Dakedo Yume Miru” single, Rock a Japonica brings to life a Dancing Japonica version of on that single’s many coupling tracks. “Ninja Nine” is an unpolished, off-the-cuff promotional video presumably meant to help the wota (and the group!) learn the choreography. While there may not be “a lot” to this PV, “Ninja Nine” is pure fun; I don’t know if you’re into fun or not. You can find “Ninja Nine” on the CD+Blu Ray version of Rock a Japonica’s “Dakedo Yume Miru” linked below (or here).
Really I don’t think there’s much more to talk about with this release. It’s nice to see the girls more with this release, because I love the A-side. Also, it’s nice to put names to faces with the karaoke lyrics.
RINNE RAP – Uruharanway
“You’re looking, you’re looking, you’re looking for me”. Yoshida Rinne sure knows how to work the camera in her furs, Kangol cap, and gold chains. Now, I know this is supposed to be somewhat evocative of rap, but really it just looks like a lot of fun to me. The chorus “Na-na-na” is an earworm, and the guitars give the whole production a lot of attitude. And, as we’ll see later, the whole shebang is really carried by Yoshida Rinne, about whom I will say more positive things about. Just wait.
E Ticket Production feat. Shiina Pikarin – FIRE LIAR
In this second E Ticket Production, Shiina Pikarin doesn’t so much rap as provide some voice to a some pretty mean beats. Like most idol rap productions, it’s a bit much to take it too seriously. For my part, I somewhat enjoy hearing the girls unfettered by melody and free to unleash their cuteness in voice. There’s something about Shiina Pikarin, though. Pikarin seems a bit unhinged. It’s her eyes, isn’t it? Whatever it is, this is my first real exposure to Shiina Pikarin/Hikari/Hikarin, so I’ll be sure to keep an eye for her in the future.
E Ticket Production feat. Yoshida Rinne – Rinne Rap 2
OK, well “Rinne Rap 2” sounds more properly rap than “Uruharanway”, and the PV it actually more interesting to me as well. Rinne is on camera lipping to the song for 100% of the time. The movement is always forward as Rinne backs the camera up at a variety of locales. “Rinne Rap 2” is simplicity, but the talent, cuteness, and charisma of Yoshida Rinne carries the production all the way.
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