The ℃-ute PV retrospective #1

℃-ute is going to disband on June 12, 2017. But before they do, I’m going to run through all of the group’s promotional videos for you. I’m doing this because even though I wasn’t around the fandom for their start (the first single I paid any attention to was 2008’s “Namida no Iro”), I’ve come to respect and love the group for its spirit and its quest for absolute perfection. This will be an informal look: I won’t try to add too much in the way of historical perspective or any deep critical analysis. I’ll also try to give hints as to my favorites and my clunkers along the way. Maimi, Saki, Airi, Chisato, and Mai and Erika and Megumi and Kanna worked incredibly hard to become a standard for idol groups to aspire. Odds are we won’t see anything like ℃-ute again.

Today we’re gonna take a look at the indie singles for ℃-ute.

Massara Blue Jeans

The debut song from “Berryz Koubou leftovers” clearly looks like the budget could have fit in my inside left pocket. Of course blue jeans are hanging up on the clothesline, and of course the skirts and tobe top (while looking a bit too racy) are in shades of blue. And, the tube tops arent’ the only thing that turns heads: can we even talk about the hip thrust choreography? With both the aviator sunglasses on Maimai and the beanpole Erika, the group didn’t seem to necessarily belong together by appearances. Even though C-ute changed a lot from this first incarnation, the fire of being the “also rans” to Berryz Koubou never left the group.

Soku Dakishimete

With basketball uniforms in yellow, C-ute looks more put together. As expected from an early PV, the girls get an introduction courtesy of some slam dunk action. Maimai in shades, Maimi still over dancing, and Megumi hits the game winner with a second left on the clock like the ace of the group (which seems a bit misplaced knowing how things will turn out). All of this makes me wonder, if C-ute wins the game 10-9 against “Enemy”, who exactly was Enemy?

Ooki na Ai de Motenashite

This is one of my favorites from the early C-ute discography. Bubbly and charming, the girls are dressed in pink which feels more age appropriate, even if the group still looks like a hodgepodge of girls. “Ookina Ai de Motenashite” also seems to be the moment when Hello! Project realized that Suzuki Airi is going to “face” the group for the next 15 years.

Wakkyanai (Z)

The last indie singe for the girls also marks the end of its first lineup. Murakami Megumi departs from the group soon after the single. “Wakkyanai (Z)” is another cute song, which seemed to indicate that the group would be heading in that direction: cute. “Wakkayanai (Z)” also marks the first time Maimai appears in a PV without her sunglasses. The PV is a live shot, so it seems like H!P is saving up money for the group’s eventual major label debut, which we’ll get to tomorrow!

Shop the ℃-ute Discography!

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℃-ute Official Links
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One response

  1. I still wonder how the hip-thrust choreo made it to Massara Blue Jeans without turning a few heads considering the girls’ ages, haha.

    And you’re right, I don’t think there’ll be another group quite like ℃-ute again, 😦


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