Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
This week we have Promotional videos from:
Zenbu Kimi no Sei da – Wagamama Shinsei Hominina
Zenbu Kimi no Sei da’s fourth single bursts to life with the colored pages of manga. Perhaps a bit less aggressive that some of the group’s past offerings, “Wagamama Shinsei Hominina” finds the group living in the illustrations like this were a 1980s one-hit wonder video. The guitars take a step backwards to give way to the synth melodies that add color to the auditory mix. But, the striking feature for this offering is the bursts of primary colors. When the lights go off, even the dark is pierced with blue lights. “Wagamama Shinsei Hominina” finds its way to stores on April 26, 2017.
New PV Alert: Bitter & Sweet – Shiawase ni Naritai.
For the first promotional from Bitter & Sweet’s major debut, the duo come out swinging … with a ballad. Filled with images of the girls on sunset drenched beach, a river walk, and a the prettiest wood pier I’ve ever seen, “Shiawase ni Naritai.” fills the quota for songs about the loneliness of life and the aspiration for (slightly) more. From the breathy vocals to the chorus resolving to a place of hope, the song drips with gorgeousness. The PV plays along with the sentiment of “Shiawase ni Naritai.” with rosy sunsets, gentle surf, and sweeping drone photography. If you follow me on Twitter, you know I have a general fascination with these two girls, so you’ll excuse me if my bias is hanging out. I’ll pick it up if you check out the new single; sound like a deal?
Kamiyado – Umiposu♡Daisuki
The new Kamiyado promotional video features the group’s cute side as they set themselves up on the beach side. “Umiposu♡Daisuki” promotes the seas of Japan. The girls perform in their color-keyed seifuku and play a game of “pass the inflatable watermelon”. My favorite scenes are the ones that feature Kamiyado in their white outfits: cute and classic. Being a beach PV, you probably expected something other than what you got here, but you did get hooky chorus that will invade your brain. Don’t say I didn’t warn you.
PREDIANNA – STAND UP
PREDIANNA returns with the quickness to bring us “STAND UP”. The groups continues to showcase their intensity with a song that burns along with more guitars and a rock-like aggressiveness. Similar to the look of their (probable) watershed release “Cry Like This“, this second single release plays with sharp contrasts between the dark and the light. There are plenty of spotlights to go around, but none of them seem to train on the members for very long. For some additional visual flair, the girls sing into a traditional microphone and swing the cord like they were roping wota in the wild wild west. I gotta tell you that I’m loving PREDIANNA lately: their ferocity sets them apart from pack. But, when is it released? “STAND UP” will make its way to record stores on June 9, 2017.
Desu.Rabbits – Desuma Spring
When I last left Death Rabbits, I was a bit turned off from the sound of more metal idols. But, I’m finding with “Desuma Spring” some level ground with the group. The metal seems to have faded to the background, and the girls are sounding more confident than what my recollections tell me. The promotional video for “Desuma Spring” may be a collection of chroma key scenes, but even here the girls bring a bit of magic to the screen. Bucho makes a quick appearance parodying everyone’s favorite orange-faced president, but “Desuma Spring” earns its keep with the charm of the three girls- which is as it should be. “Desuma Spring ~Sorosoro Keigo wo Tsukattemimasenka~” marches its way to stores on May 24, 2017.
Avandoned – HELLO!!
After the freak-out of their last single, Avandoned return with another gem. Now reduced to just Beni and Katao, the duo’s “HELLO!!” is probably the best thing I’ve heard all week. The song works its magic with a fleshed out and effective arrangement that pits the vintage driven guitar against pianos as the song takes some melodic left turns. Avandoned play a bit of house with a spaghetti dinner and take an outing to the beach for some school girl sand choreography. Watch out the window as the train mimics the toy set adorning the pasta set table. Watch out for Beni and Katao performing in the garage. And, watch out for Avandoned when their new single “HELLO!!” is released on may 31, 2017.
Task have Fun – 3WD
It’s amazing how enthusiasm can make or break a promotional video. Take the latest release from “Task have Fun”. Now, I had never heard of this group before this PV made its way across my desk. Clearly these girls have a talent for this sort of thing- their movements are sharp and synchronized and they give the camera the kinds of looks that no self-aware teenager would dare. Task have Fun look like they’re practicing what they preach and having fun on their daily tasks (practice!). If none of this impresses you much, then you can at least enjoy the creative subtitle job on this PV. For you music lovers, “3WD” horn-laden funkiness sure sounds like enough fun to make Mary Poppins put that spoonful of sugar back into her carpetbag. The only bad news here is that I cannot find any retail links for “3WD” to share with you. Well, link or no link, Task have Fun’s 4th single goes on sale on May 27, 2017.
Summer Rocket – Pool Side no Iruka
Summer Rocket blast off again with their second single “Summer Halation / Pool Side no Iruka”. Let’s be real clear about this: “Pool Side no Iruka” looks indie, feels indie, and probably won’t win any PV of the year awards. But, that’s the charm o releases like this. For all the faults you can point out (lighting, color filters, etc.) “Pool Side no Iruka” charms with its sheer existence and the smiles of the four girls. And, who doesn’t want the charm of idols at the beach just having a great time? I mean it’s a beach PV, but not one of THOSE beach PVs. Regardless, I hope you enjoy this as much as I do.
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