The ℃-ute PV retrospective #2

℃-ute is going to disband on June 12, 2017. But before they do, I’m going to run through all of the group’s promotional videos for you. Today I’m going to have a look at the first four ℃-ute singles. The early days of the group showed lots of promise. They showed so much promise that on December 30, 2007 ℃-ute was chosen as “Best New Artist” by Japan Record Awards! I look back on these singles and see a clear choices that needed to be made for the group: who would be the center? should they ride the saccharine train for a while? As the group’s skill continued to grow, the answers to these questions (mostly) became obvious.

Sakura Chirari


Today’s edition starts out strong with and adorable line dance of a song. By this point it seems like C-ute are really going to live up the cute in their name. With all those fresh faces right in the camera, how do you not get charmed? The girls are also starting to look more like their eventual adult selves. Thinking about it now, maybe this was the work of a stylist wisely trying to develop identities for the new group. Shot entirely on a soundstage, the eerie depiction of a lack of gravity still plays tricks with my eyes. Then again, who needs gravity when you have C-ute?

Meguru Koi no Kisetsu


Here’s your chance to remark on how cheap H!P makes their promotional videos. Those performance outfits look a shade better than some of the fan-made t-shirts I’ve seen. As cheap as things may be, I find the painted background sets like they came from the local elementary school’s fall play rich with innocence. So you might arge that “Meguru Koi no Kisetsu” could be the purest of all C-ute PVs to this point. I’d also like to highlight how the choreography really gels for the group: just compare this PV to “Soku Dakishimete” for proof!

Tokaikko Junjou


From the cute back to the cool, C-ute prowl the loading docks like a gang of stylishly dressed ruffians. “Tokkaiko Junjou” was the first song where the intesity that would mark the group for the rest of its life would first appear. I saw “Tokkaiko Junjou”‘s dance shot version before this actual PV, and to tell the truth I still prefer that version just because the choreography and execution is breathtaking.

LALALA Shiawase no Uta


Back to cute songs now. The pastel C-ute ably provide the idol charm here, although after “Tokaikko Junjou”, “LALALA Shiawase no Uta” feels a bit like the girls are wearing some other group’s clothes. I don’t mean to sound like this is a bad song: it’s a really fun song! But like their act in the PV, the girls seem to be trying on different costumes to see which would fit them perfectly.

Koero! Rakuten Eagles


It’s a bit hard to really include “Koreo! Rakuten Eagles” with the C-ute discography, but here it is. The cheer song isn’t bad by any means. You get the pleasure of seeing the girls do their thing in baseball uniforms with their caps clipped to their belts.


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One response

  1. I really do like the dance to Tokkaiko Junjou. The power and execution the girls displayed in the dance version was really something. (I’m so glad it’s on Youtube, because it means I can go back to it at any time! Ahh, days of Dohh Up!)

    I never watched the PV for Meguru Koi no Kisetsu. Can I just say… SO MUCH CUTE! SO PURE! SO INNOCENT! Ahh! In sound, PV, and outfits, it was really something that fitted the group and their ages, and the dance like you said felt like it gelled the group together real well.

    Like

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