Notes from the Idol PV Couch– Week 8 2017 (0226 – 0304)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Jealousy Jealousy


Looking like an elegant slumber party before the actual slumbering, “Jealousy Jealousy” rounds out the promotional videos for Morning Musume’s 63rd single release. Things look very black and white, although it’s not particularly clear which side is actually which (metaphorically speaking). What I do know is the group makes great use of their anchors: Oda Sakura and Fukumura Mizuki sing with an increasing presence from Nonaka Miki while Ishida Ayumi rightfully anchors the dance team and provides legit skills to the rap interludes (you should also stick around to hear Miki’s English in the rap- always a treat). Perhaps “Jealousy Jealousy” rests on foundations that are more predictable than its counterpart A-side, but man is the song smooth. For those put off by the mortar shells in “Brand New Morning”, “Jealousy Jealousy” feels like coming home to groove laden J-pop butter. “Brand New Morning/Jealousy Jealousy” goes on sale March 8, 2017.

Beyond the Couch

Over at Twitter I ran a poll, Continue reading

Notes from the Idol PV Couch– Week 7 2017 (0219 – 0225)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing. This week I’m really behind, so everything will be brief. I mean SHORT!

This week we have (a long list of) Promotional videos from:

Morning Musume。17 – Brand New Morning


The lead promotional video for the 63rd Morning Musume release finally climbs the horizon. “BRAND NEW MORNING” looks and feels like a declaration of sorts. The girls wear military inspired red with double-breasted buttons and fringed epaulettes. Fukumura Mizuki leads new girls Kaga Kaede and Yokoyama Reina on a march through the idol warring period Continue reading

Christmas Idol Heaven – Young Gangan 2015 No.24


You remember Christmas Idol Heaven last year, right? Well, we got the same thing going on in 2015, with some of the more popular idols in idoldom lending their assistance. Santa’s little helpers indeed!
Let’s get things started!

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Watanabe Mayu – “Deai no Tsuzuki” [PV]

Don’t you dare. I’ve been listening to music too long for you to give me problems about writing about an AKB48 release. If you follow me on Twitter, you probably had an inkling that I take a fancy to Watanabe Mayu. I wouldn’t say I was crushed by her placement in the 2015 Sousenkyo (she placed third), but I did hope she could reclaim her top spot. And, while many are off-put by her “so perfect she’s a cyborg” idol routine, this perfection is a good part of her appeal. Remember: when things look too perfect, the breakdown of this character becomes even more interesting.

The particulars of Watanabe Mayu’s fifth solo single tell a lot about the product. The song “Deai no Tsuzuki” provides the opening theme of the drama “Tatakau! Shoten Girl”, where Mayuyu plays an entitled yet well-meaning bookstore employee caught up in the in-store dramas of her workplace. If you happen to be a fan of Mayu, you should probably give it a watch.


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