Notes from the Idol PV Couch– Week 26 2017 (0702-0708)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Niji no Conquistador – Kimi wa Mujaki na Natsu no Joo

I don’t think I’m going to need to convince you to give Niji no Conquistador’s new promotional video a good watch. For their summer release, “Kimi wa Mujaki na Natsu no Joo”, 2zicon takes you to sunny Guam, where the beaches of Tumon Bay play gracious host. The song is upbeat and fun with some interesting rhythmic breaks, some slap-and-pop bass guitar, and a double-time chorus that resolves itself interestingly. The palm trees, tropical sun, and turquoise waters scream summer vacation. The colorful tutus and floral hairpieces that adorn Niji no Conquistador keep the tropical theme alive; and man, don’t we need a vacation right now? There’s even a double rainbow (it’s so beautiful)! But, if nothing I’ve said so far convinced you to check out this September 5 release, then I have three words for you: 2zicon in bikinis.

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Notes from the Idol PV Couch– Week 25 2017 (0625-0701)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

PINK CRES. – Pretty・Cute・Future

Filmed during their opening slot at the last Buono! concert, “Kirei Kawai Mirai” starts with an introduction of the girls (so when I gush over over Kobayashi Hikaru you’ll know who I’m talking about). With electric guitars forming the backbone of the arrangement, seems like it might be at odds with the conception of PINK CRES. This isn’t really the case, with the song providing a nice slice of pop alongside the guitar solos. Visually, “Kirei Kawai Mirai” is the compliment of “fun fun fun” with onscreen graphics over live shots comprising the majority of the video. Maybe the song is just a step behind the infectiousness of “fun fun fun”, but “Oh oh oh chu chu chu, Your baby girl” is every bit as catchy. Also, Hikaru gets more chances to sing, so this is my jam for that. “Pretty Cute Future” from PINK CRES.’s debut release “crescendo” goes on sale June 28, 2017.

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Notes from the Idol PV Couch– Week 24 2017 (0618-0624)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

E-girls – Love ☆ Queen

The new look E-girls test their luck in none other than Las Vegas in their new protional video “Love ☆ Queen”. Filled with the dichotomy of the desert wastelands and the glamorous neon lights, the E-girls show their best sides with fun choreography emphasized with some spot-on camera work. The vignettes along the strip, in the casinos, and along downtown Vegas all lead up to a red flooded dance break that only sees an introduction in this short version. So, as the girls converge on sin city, you should consider whether to test your luck when “Love ☆ Queen” hits stores on July 26, 2017.

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Notes from the Idol PV Couch– Week 22 2017 (0604-0610)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

ANGERME- Tear-Colored Decision


It’s difficult to watch “Namida iro no Ketsui” without thinking of ANGERME’s member on hiatus, Aikawa Maho. Reading the lyrics is like a love letter to the troubled young 3rd generation member. Concentrating on the PV at hand, I feel hard-pressed to find a production as gorgeous as “Tear-Colored Decision”. With color pops courtesy of a brilliantly chosen location and great costuming, ANGERME present a softer side with ballet poses and flowing skirts. Maybe the triple center of Murota Mizuki, Sasaki Rikako, and Kamikokuryo Moe is a look at the future of the group, or maybe its a clear signal of the present of the group. Given my feelings on all three of those girls, they’re making a good decision. “Ai Sae Areba Nanni mo Iranai / Namida Iro no Ketsui / Majokko Megu-chan” goes on sale June 21, 2017. Save those tears.
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Notes from the Idol PV Couch– Week 21 2017 (0528-0603)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Kobushi Factory – Sha la la! we can do this

From the first frames of the new Kobushi Factory, you can tell how “Sha la la! Yareru Hazu sa” will be themed. September 2 is Fujii Rio’s last date with the group, and this promotional video somewhat fictionalizes how those last few days will look. There are no teary goodbyes; instead there’s work, work, work! As the Factory girls plan their live from rehearsals to costumes to choreography, it’s clear that the drive of the group is the reward for Rio’s years in the Projects. I suspect that Rio wants to be remembered for her part of that brilliant rise of Kobushi Factory more than any individual accolades. This just seems to be the Kobushi way. Say goodbye to Rio when “Shalala! Yareru Hazu sa / Ee ja nai ka Ninja nai ka” is released on June 14, 2017.

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Notes from the Idol PV Couch– Week 20 2017 (0521-0527)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Band Ja Naimon! – METAMORISER

In this “new” promotional video alert, we have the a-side to Band Janaimon’s latest single, “METAMORISER”. With the new single, you get the band arrangement, you get peppy melodies, you get fun dances, and you get Band Janaimon! in some great color-keyed traditional inspired costumes. The PV builds up from outdoor shots of the group doing their thing in a field, to heart-shaped sparklers, and to the inevitable explosion. “METAMORISER” went on sale on May 17, and you can get your own copy by following the links below.

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Notes from the Idol PV Couch– Week 19 2017 (0514-0520)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

Incredibly, we only have on promotional video this week, at it’s from Dorothy Little Happy!

Dorothy Little Happy – FOR YOU

The stark white space of some promotional videos gets to be a bit of eye fatigue. But for Dorothy Little Happy the white serves to contrast the pastel color dresses. With little more than the dresses and flower petals to break up the visual plane, the viewer is forced to focus full attention Takahashi Mari. And, we might as well say it: with Shirito Kana out since February for an undisclosed medical condition, Dorothy Little Happy for the time being is the Takahashi Mari Solo Show. That makes this release a bit odd. To her credit, Mari shines through this live band arranged pop song. With the bass and guitars in the foreground, Takahashi’s sweet voice cuts through and takes center stage in the harmony laden vocals. Even if just for the oddity of duo gone solo, you should give “For You” a listen. “For You / Demo Sayonara (2017 version) goes on sale on May 31, 2017.

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Notes from the Idol PV Couch– Week 18 2017 (0507-0513)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Kikkawa You – Sayonara Standard

With lyrics and composition by Seiko Oomori, Kikkawa You offers an introspective meditation. What to do next? “Sayonara Standard” is a goodbye the usual, the normal, the standard. Life goes by pretty quick when you’re in the back of the cab, and the view out the window is just that:a view. “Sayonara Standard” is like a kiss-off to the old life, the stagnant life, the life that leaves you crippled with complacency. The marimba tones and odd time signatures of the song may seem a bit out of place with Kikkawa You’s career, but given the song’s lyrical content I think the change is justifiable. When the rhythms straighten out for “Sayonara Standard”‘s chorus, Kikka belts out her firecracker vocals, and the only conclusion necessary is an open window and a face-full of the fresh air. You can buy “Sayonara Standard” at your favorite retailer on May 17, 2017.

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NOTES FROM THE IDOL PV COUCH– WEEK 16 2017 (0423-0429)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

DAOKO – Haikei Goodbye Sayonara

The promotional video of her digital single release, Daoko finds herself entangled with a photographer. “Haikei Goodbye Sayonara” presents itself as an (almost) straightforward pop song with Daoko’s rap turning into singsong. The photography shoot seems to start normally with a detached Daoko sitting for the hairdresser and changing into strapless thing. Just when things turn a bit violent, it becomes clear that things are not exactly as they seem. I’ve always wondered how they managed to get these kinds of photographs, and now I guess I know! Daoko’s digital single “Haikei Goodbye Sayonara” is out now.

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Notes from the Couch: Idol PVs 2017 Week 14 (0409-0415)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Juice=Juice – Jidanda Dance

After a half-year wait, Juice=Juice release the opening promotional video to their ninth single “Jidanda Dance / Feel Kanjiru yo”. Don’t be fooled by the Hello! Project house sound with its synthy leads, retro guitars, and Tsunku-esque interjections: “Jidanda Dance” features lyrics by Kodama Ameko and a BLACC HOLE & NOBB-D composition. The girls sing about the frustrations of mundane tragedies and the need to cut loose, festival style. The variety of shots used in this PV really catch my attention. The director, Inoue Takashi, must have felt free to really explore the shoot location and chose hallways, staircases, and an expansive foyer for the bulk of “Jidanda Dance”‘s footage. For the truly deep Hello Project fan, there’s even a short scene with Kanazawa Tomoko bullying up on Miyamoto Karin and Takagi Sayuki which should give a chuckle. “Jidanda Dance / Feel Kanjiru yo” will dance its way to stores on April 26, 2017.

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