Be Kind, (Promotional Video) Rewind – 20170108 to 20170114

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. This week we have Promotional videos from: PASSPO☆, Niji no Conquistador, Rock a Japonica, RINNE HIP (Rewind+ Exclusive), E Ticket Production feat. Shiina Pikarin (Rewind+ Exclusive), and E Ticket Production feat. Yoshida Rinne (Rewind+ Exclusive)

PASSPO☆ – PlayGround

What kind of monster would feed poor Masui Mio a zombie virus cocktail while she watches her in-flight movie?! Oh, her group mate Naomi would do it. From their forthcoming album “Cinema Trip“, PASSPO☆ does a zombie flick in an airplane. The girls play great undead stewardesses in “PlayGround” while picking up and sending up dance moves from your favorite zombie-themed music video. The dance rock groove proves undeniable, and I found myself impulsively shook. PASSPO☆ is smack in the middle of a bit of a rejuvenation period right now; band PASSPO☆ continues strong and idol PASSPO☆ continue to find new life as the girls are all in the great beyond of “over 20”. Personally, I think “Cinema Trip” is poised to become one of the group’s best albums with an outstanding track list comprising of the their singles since their move to Crown Records. You can buy “Cinema Trip” when it hits record stores on February 15, 2017.

Rewind +

I gotta tell ya, I’ve watched this PV a bunch of times since first reviewing it. Owing partly to my love of zombie movies, partly to my adoration of Masui Mio, and partly to the screwball concept of it all, “PlayGround” is easily the most entertaining PV on this list. The chorus is every bit the monster in the lyrics. Again maybe it’s just me, but there’s something kinda sexy going on here. Don’t tell my mom I said that.
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PASSPO x SoftBank [cm]

What we have today are two commercials for SoftBank featuring Negishi Ai, Okunaka Makoto, and Anzai Naomi from PASSPO. You might know SoftBank from their other wacky, popular commercials featuring celebraties and nonsensical situations (this recent CM features Hashimoto Kanna and the dog dad). Hopefully, these commmercials are indicative of PASSPO’s rising popularity … right? Whatever. More PASSPO in the public sphere is a good thing. The commercials, released about a week ago, proves uncanny in its timing as I just finished watching a documentary on NHK about Godzilla and other Tokusatsu titled “Godzilla’s 60th Anniversary The Amazing World of Japanese Special Effects“. Of course, anything that features Maccochan kicking creepy crab-faced bad guys is good news for me.

Here’s one that’s about T-Points, whatever those are

And here’s another one about saving unused data like they were rollover minutes (remember those?).

They’re pretty fun, right?

Passpo- Perfect Sky

This post is going to first in a series I’m calling “Late to the Party”, where I write about songs and topics that are not exactly fresh. First up: PASSPO’s “Perfect Sky” release from March 26, 2014. It’s not that old, but I haven’t written about it, yet. So here goes nothing!

This is probably a strange question to begin a review of a pop song, but I’ll ask it regardless: what is a song? What does it represent, and to whom does the song speak? Is the song meant for us the listeners, or the writers, musicians, and performers? I know these are strange questions, and the average consumer probably doesn’t take the time to consider these things. Not only that, the truth behind these questions probably changes from song to song and from listener to listener.

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Okunaka Makoto “Good bye my life” Photobook

This is my care package part 2 post (you can read part 1A here and part 1B here)

This is my third photobook purchase featuring Makocchan, so I still have a complete set. I wonder what it is about her that compels me buy. She’s not the best at anything idol related: I can think of many more attractive, more talented, and more interesting idols just off the top of my head (including some girls in her own group!). Makoto is little, cute, and has a childlike quality to her. She reminds me of the shy girl who sits in the back of class, but who everyone knows is strange. This character is difficult to sell. I’ve always believed that if PASSPO had girls with more traditional idol qualities they would sell better. But, then again they wouldn’t be PASSPO, right?

Not to say that she isn’t GORGEOUS…

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Morning Musume 15th Anniversary Photobook Zero

Well howdy there, strangers. I know I haven’t written anything in a while- mostly due to the intrusion of my 10 hr/day work schedule. I’ve missed so many releases … I’m sorry if you were looking forward to any of those. I’d like to promise that I’ll be more punctual, but you know how things go.

I did write this one thing. It was a love letter/introduction to Ikuta Erina for New School Kaidan. Please check them out: they are a constant news/entertainment site for the world of idols. While they concentrate mainly on the 48 group, you will see items pertaining to other idols (like my piece, and the entire series from which it came).
Here’s that link again:

Last night was Morning Musume’s Budokan concert! I’m waiting patiently to hear any important group news as the reports and pictures trickle through the webs. The pictures look very impressive; I’m sorry that I can’t be there (and may never get to be there for a Morning Musume concert).

Now for the main focus of this article. Continue reading

PASSPO☆- Mousou no Hawaii PV

Man, I love Hawaii. Something about the place, the vibe, the islands makes relaxation easy. I also ordering spam and eggs with a side of rice for breakfast at a restaurant. I didn’t think something that simple makes a difference, but it does. I suppose one never really knows how under the yoke of ethnocentrism one is until that yoke is removed. But, this isn’t the internalized racism blog, this is the PASSPO “Mousou no Hawaii” blog.

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PASSPO☆ x Takiron

To tell the truth, I don’t know what is going on here. This is a collaboration between PASSPO and Takiron, that much I know. But, I don’t know much about Takiron. Are they selling something? Are they spokesmodels? What is going on here?

The flight attendants frolic along to their new single “Truly“, which you know I love. At least we can watch the girls out of their uniforms acting all cute. Or, I’ll enjoy it.

Negishi Ai

Fujimoto Yuki

Tamai Anna

Anzai Naomi

Makita Sako

Mori Shiori

Okunaka Makoto

Masui Mio

Iwamura Natsumi

Bonus points: if you play the videos from the bottom of the page up, you’ll get most of “Truly” in order!


Do you even know how much I like PASSPO? I don’t exactly know what it is about this group, but sometimes listening to their singles brings a tear to my eye. At their best, I find them an inspiring breath of fresh air in the idol world. Their “gimmick”, the flight attendant angle, which really doesn’t extend to much more than the styling of their outfits and the specific PASSPO nomenclature, doesn’t tell the full story of this group. In other words, they are not defined by their gimmick. For me this is the best of the idol world- cheering on a group of “B Class Idols” as they fight their uphill battle for relevancy. Continue reading