Notes from the Idol PV Couch– Week 9 2017 (0305 – 0311)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Morning Misoshiru (Campfire Version)

Say what you want about another version of “Morning Misoshiru”, but I really enjoyed seeing the campfire version. How many times do we get to see the girls act a bit goofy in a release? Not often. The other bonus for this PV is the audio track, which offers the sounds of the girls laughter and occasional wota chants. I’m I sick of it? Not by a long shot!

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Hashimoto Kanna in Young Magazine 2017.03.13 No. 13


Rev.from DVL’s 1000 year idol features in Young Magazine before her group’s disbandment on March 31, 2017. Don’t worry about Kanna, though. I don’t think we’ve seen the last of her.






While you’re at it, watch the group’s final PV or read my humble scrawlings here

Buy Rev.from DVL’s “NEVER SAY GOODBYE -arigatou-“!
~theNumber244~
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CD + DVD
Amazon.jp | CDJapan | YesAsia


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Rev.from DVL Official Links
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Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 1)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this first installment we have Promotional videos from: GEM, EbiNegi, You’ll Melt More, Rev.from DVL, BRATS, Kamiyado, and Senanan.

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

GEM – Sugar Baby

GEM start their 2017 with some solid pop music and a keyboard sounds that would make The Cars feel proud. “Sugar Baby” is a schoolyard high school gym fantasy with the girls doing their best both in the class and out at the big dance. Where their previous single “Spotlight” was electric bulbs and mirrored introspection, “Sugar Baby” gets the party started with balloon arches and pom poms. And, while the song doesn’t offer much more than a single riff, that riff is played to perfection and will be with you for days and days. Fun and energetic, “Sugar Baby” begs repeat listens.

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2014 Single of the Year!

Do you know what gives me a hard time? End-of-the year lists. For someone like me, who likes and tries to find value in the littlest of things, every decision involves a heart wrenching choice. Regardless, my idol friends on Twitter (you know who you are) provided me with enough motivation to attempt an end of the year list of idol releases. I agreed to this undertaking for a couple of reasons. Firstly, this undertaking provides me the motivation to look and listen at a wide cross-section of idol music. Lots of idol groups have been popping up of late, and without this project I feel like I was missing many groups that I would love.

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PASSPO x SoftBank [cm]

What we have today are two commercials for SoftBank featuring Negishi Ai, Okunaka Makoto, and Anzai Naomi from PASSPO. You might know SoftBank from their other wacky, popular commercials featuring celebraties and nonsensical situations (this recent CM features Hashimoto Kanna and the dog dad). Hopefully, these commmercials are indicative of PASSPO’s rising popularity … right? Whatever. More PASSPO in the public sphere is a good thing. The commercials, released about a week ago, proves uncanny in its timing as I just finished watching a documentary on NHK about Godzilla and other Tokusatsu titled “Godzilla’s 60th Anniversary The Amazing World of Japanese Special Effects“. Of course, anything that features Maccochan kicking creepy crab-faced bad guys is good news for me.

Here’s one that’s about T-Points, whatever those are

And here’s another one about saving unused data like they were rollover minutes (remember those?).

They’re pretty fun, right?

Rev. from DVL – “LOVE -arigatou-“

Continuing my series: “Late to the Party”

Unless you’ve been burying your head in the sand (or burying your head in AKS or H!P), you’ve probably heard something said about Rev. from DVL. The Fukuoka idol group began life around sometime in 2003- you can read a great introduction to the group from Serenyty at Happy Disco. Their meteoric rise launched from the incredible internet buzz generated by their (now) most recognizable member- the “once in a 1000 year idol” Hashimoto Kanna. While I’m not expert enough in the group to tell you much about the group (read that Happy Disco post already!), I’ll certainly take a stab at writing about their major label debut “LOVE – Arigatou-“.

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