Notes from the Idol PV Couch– Week 17 2017 (0430-0506)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Zenbu Kimi no Sei da – Wagamama Shinsei Hominina

Zenbu Kimi no Sei da’s fourth single bursts to life with the colored pages of manga. Perhaps a bit less aggressive that some of the group’s past offerings, “Wagamama Shinsei Hominina” finds the group living in the illustrations like this were a 1980s one-hit wonder video. The guitars take a step backwards to give way to the synth melodies that add color to the auditory mix. But, the striking feature for this offering is the bursts of primary colors. When the lights go off, even the dark is pierced with blue lights. “Wagamama Shinsei Hominina” finds its way to stores on April 26, 2017.

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Notes from the Idol PV Couch– Week 6 2017 (0212 – 0218)

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

X21 – Beautiful X

Ahead of their 2nd album, X21 release the promotional video for “Beautiful X”. The PV completely envelopes the girls in a white cyc (that white stage with no corners), where the girls either perform their choreography or mug lovingly for the rotating camera. The sense of perspective slowly fades as the girls move towards and away from the camera’s viewfinder. Eventually, I didn’t know which way was up anymore. “Beautiful X” really shines when the girls are given their solo close-ups. True to the Bishoujo Contest origins of the group, X21 members are all pretty in a way that outpaces most other idol groups. With soft lighting and a gentle breeze, you’re sure to find a girl that suits your fancy.

Beyond the Couch

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Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 2)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this second installment we have Promotional videos from: NERFY GUINER BIEBER, Wa-Suta, Zenbu Kimi no Sei da, Party Rockets GT, Pink Babies, Rosario Cross, and tipToe. (1) and (2).

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

NERFY GUINER BIEBER – Shampoo & Conditioner


The Cheeky Parade subunit(?) unleash their latest video “Shampoo & Conditioner”, whether you want it or not. Actually, I don’t see how you wouldn’t want this! “Shampoo & Conditioner” offers you nothing but fun times, strange choreography, and stranger video graphics. It’s not the next single from Cheeky Parade, so it gets a little bit of latitude which is fully exploited in this strange, bathtub strewn, bubble floating, boombox wielding piece of nonsensical fun. Where the hell is my shampoo? Continue reading

Be Kind, (Promotional Video) Rewind – 20161029 to 20161105


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we have promotional videos from DEEP GIRL, Younapi, Musubizm, Kus Kus, JYUJYU, Akishibu Project, ONEPIXCEL, P.IDL, 7 ☆ 3, Zenbu Kimi no Sei da, Rock A Japonica, and WHY@DOLL


DEEP GIRL – Out Of Control (Live Video)


In this new DEEP GIRL live video, Mashiro, Non, Rikopin, and Kanon cover 90’s act Hoobastank’s “Out of Control”. Of course, this is part of a series of Live Video’s that the group released in the last month or so. Frankly, this song selection doesn’t really work for me. But, the girls appear to be having a lot of fun with this song so I might just give them a pass (even for Hoobastank). I guess that’s all my hangups, really. I’m just really thirsty for some original music from these girls.

Rewind +
No, I’m still not a fan of Hoobastank, and I haven’t listened to this since

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