Notes from the Idol PV Couch– Week 8 2017 (0226 – 0304)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Jealousy Jealousy


Looking like an elegant slumber party before the actual slumbering, “Jealousy Jealousy” rounds out the promotional videos for Morning Musume’s 63rd single release. Things look very black and white, although it’s not particularly clear which side is actually which (metaphorically speaking). What I do know is the group makes great use of their anchors: Oda Sakura and Fukumura Mizuki sing with an increasing presence from Nonaka Miki while Ishida Ayumi rightfully anchors the dance team and provides legit skills to the rap interludes (you should also stick around to hear Miki’s English in the rap- always a treat). Perhaps “Jealousy Jealousy” rests on foundations that are more predictable than its counterpart A-side, but man is the song smooth. For those put off by the mortar shells in “Brand New Morning”, “Jealousy Jealousy” feels like coming home to groove laden J-pop butter. “Brand New Morning/Jealousy Jealousy” goes on sale March 8, 2017.

Beyond the Couch

Over at Twitter I ran a poll, Continue reading

Advertisements

Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 2)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this second installment we have Promotional videos from: NERFY GUINER BIEBER, Wa-Suta, Zenbu Kimi no Sei da, Party Rockets GT, Pink Babies, Rosario Cross, and tipToe. (1) and (2).

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

NERFY GUINER BIEBER – Shampoo & Conditioner


The Cheeky Parade subunit(?) unleash their latest video “Shampoo & Conditioner”, whether you want it or not. Actually, I don’t see how you wouldn’t want this! “Shampoo & Conditioner” offers you nothing but fun times, strange choreography, and stranger video graphics. It’s not the next single from Cheeky Parade, so it gets a little bit of latitude which is fully exploited in this strange, bathtub strewn, bubble floating, boombox wielding piece of nonsensical fun. Where the hell is my shampoo? Continue reading