Notes from the Couch: Idol PVs 2017 Week 13 (0402-0408)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Kyary Pamyu Pamyu – Iisuta

In the most improbable of improbable, Kyary Pamyu Pamyu’s newest single is an Easter song. I’m not sure how much Easter saturation the Japanese market experiences, not do I know what Japan is doing with a “Christian” holiday like Easter. But, here we have it! To be fair, Kyary Pamyu Pamyu only celebrates the fun and hijinks side of the Spring Equinox with eggs galore. The eggs in question are pastoral colored claymation beings that look like they belong in the fictional Kingdom of Borovnia. You’ll find egg carnage, a half shell bubble bath, and the puzzling inclusion of capybara in Kyary’s Easter. Bagpipes and fifes call out an interesting musical blend that plays less like a dance floor and more like a jaunty jig. So everyone: march along with Kyary and try not to be abducted by the sunny side up flying saucers. Yes, that makes sense in the context of the PV. Kyary Pamyu Pamyu’s “Easta” beams down to Earth on April 5, 2017.

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Notes from the Idol PV Couch– Week 8 2017 (0226 – 0304)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Jealousy Jealousy


Looking like an elegant slumber party before the actual slumbering, “Jealousy Jealousy” rounds out the promotional videos for Morning Musume’s 63rd single release. Things look very black and white, although it’s not particularly clear which side is actually which (metaphorically speaking). What I do know is the group makes great use of their anchors: Oda Sakura and Fukumura Mizuki sing with an increasing presence from Nonaka Miki while Ishida Ayumi rightfully anchors the dance team and provides legit skills to the rap interludes (you should also stick around to hear Miki’s English in the rap- always a treat). Perhaps “Jealousy Jealousy” rests on foundations that are more predictable than its counterpart A-side, but man is the song smooth. For those put off by the mortar shells in “Brand New Morning”, “Jealousy Jealousy” feels like coming home to groove laden J-pop butter. “Brand New Morning/Jealousy Jealousy” goes on sale March 8, 2017.

Beyond the Couch

Over at Twitter I ran a poll, Continue reading

Who is Q’ulle?

After endlessly looping Hello! Project videos all week, I need a change of pace. This gives me a perfect opportunity to write a little about Q’ulle. If you follow me on Twitter, you might have seen me tweeting that Q’ulle is an early favorite for Best New Group 2015. I also got a fair amount of death threats for making Country Girls Uta cry, but that’s another story. As much as I’ve been loving that other new group, Q’ulle came out of nowhere! It’s April 6 as I’m writing this and the group already released two stand out singles- January’s “mic check one two” and March’s “Monster”, have a third single, “Heartbeat” awaiting release in May, and an album, “Q’ & A – Q’ulle and Answer” set for release in June. That’s a superhuman pace- I’d be surprised if they can keep up with themselves!

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