Notes from the Idol PV Couch– Week 25 2017 (0625-0701)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

PINK CRES. – Pretty・Cute・Future

Filmed during their opening slot at the last Buono! concert, “Kirei Kawai Mirai” starts with an introduction of the girls (so when I gush over over Kobayashi Hikaru you’ll know who I’m talking about). With electric guitars forming the backbone of the arrangement, seems like it might be at odds with the conception of PINK CRES. This isn’t really the case, with the song providing a nice slice of pop alongside the guitar solos. Visually, “Kirei Kawai Mirai” is the compliment of “fun fun fun” with onscreen graphics over live shots comprising the majority of the video. Maybe the song is just a step behind the infectiousness of “fun fun fun”, but “Oh oh oh chu chu chu, Your baby girl” is every bit as catchy. Also, Hikaru gets more chances to sing, so this is my jam for that. “Pretty Cute Future” from PINK CRES.’s debut release “crescendo” goes on sale June 28, 2017.

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Notes from the Idol PV Couch– Week 21 2017 (0528-0603)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Kobushi Factory – Sha la la! we can do this

From the first frames of the new Kobushi Factory, you can tell how “Sha la la! Yareru Hazu sa” will be themed. September 2 is Fujii Rio’s last date with the group, and this promotional video somewhat fictionalizes how those last few days will look. There are no teary goodbyes; instead there’s work, work, work! As the Factory girls plan their live from rehearsals to costumes to choreography, it’s clear that the drive of the group is the reward for Rio’s years in the Projects. I suspect that Rio wants to be remembered for her part of that brilliant rise of Kobushi Factory more than any individual accolades. This just seems to be the Kobushi way. Say goodbye to Rio when “Shalala! Yareru Hazu sa / Ee ja nai ka Ninja nai ka” is released on June 14, 2017.

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