Notes from the Idol PV Couch– Week 18 2017 (0507-0513)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Kikkawa You – Sayonara Standard

With lyrics and composition by Seiko Oomori, Kikkawa You offers an introspective meditation. What to do next? “Sayonara Standard” is a goodbye the usual, the normal, the standard. Life goes by pretty quick when you’re in the back of the cab, and the view out the window is just that:a view. “Sayonara Standard” is like a kiss-off to the old life, the stagnant life, the life that leaves you crippled with complacency. The marimba tones and odd time signatures of the song may seem a bit out of place with Kikkawa You’s career, but given the song’s lyrical content I think the change is justifiable. When the rhythms straighten out for “Sayonara Standard”‘s chorus, Kikka belts out her firecracker vocals, and the only conclusion necessary is an open window and a face-full of the fresh air. You can buy “Sayonara Standard” at your favorite retailer on May 17, 2017.

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Notes from the Idol PV Couch– Week 17 2017 (0430-0506)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Zenbu Kimi no Sei da – Wagamama Shinsei Hominina

Zenbu Kimi no Sei da’s fourth single bursts to life with the colored pages of manga. Perhaps a bit less aggressive that some of the group’s past offerings, “Wagamama Shinsei Hominina” finds the group living in the illustrations like this were a 1980s one-hit wonder video. The guitars take a step backwards to give way to the synth melodies that add color to the auditory mix. But, the striking feature for this offering is the bursts of primary colors. When the lights go off, even the dark is pierced with blue lights. “Wagamama Shinsei Hominina” finds its way to stores on April 26, 2017.

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