Notes from the Idol PV Couch– Week 17 2017 (0430-0506)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Zenbu Kimi no Sei da – Wagamama Shinsei Hominina

Zenbu Kimi no Sei da’s fourth single bursts to life with the colored pages of manga. Perhaps a bit less aggressive that some of the group’s past offerings, “Wagamama Shinsei Hominina” finds the group living in the illustrations like this were a 1980s one-hit wonder video. The guitars take a step backwards to give way to the synth melodies that add color to the auditory mix. But, the striking feature for this offering is the bursts of primary colors. When the lights go off, even the dark is pierced with blue lights. “Wagamama Shinsei Hominina” finds its way to stores on April 26, 2017.

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Be Kind, (Promotional Video) Rewind – 20170122 to 20170128


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Morning Musume ’17, Country Girls, Tsubaki Factory, Houkago Princess, 2o Love to Sweet Bullet, FES☆TIVE, Ohara Sakurako (Rewind Exclusive!), PREDIANNA, Ogon Jidai, Yes! Happy, and Sugar & Solt

Morning Musume ’17 – Morning Miso Soup



The first video from Morning Musume ’17 comes in the form of a prootional tie-in with Marukome Miso. “Morning Miso Shiru” is a remake of the group’s 1998 single, “Morning Coffee” re purposed for this 2017 application. The song also marks the debut PV for the new 13th generation: Kaga Kaede and Yokoyama Reina. Things get cozy for the girls as we see them camping in the most glamorous fashion. Decked in fuzzy sweaters and caps, the girls sing along at the campfire, fire up the sparklers, and engage in late night pillow warfare. Of course there’s plenty of Morning Miso Soup to go around. In the first time in quite a while, the Morning Musume seem to be having a lot of fun just being girls in a promotional video, which makes “Morning Miso Shiru” a very refreshing change of pace for the flagship Hello! Project group.

Rewind+

I don’t want to say that Morning Musume ’17 can do no wrong, but really Continue reading