Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
This week we have Promotional videos from:
Kikkawa You – Sayonara Standard
With lyrics and composition by Seiko Oomori, Kikkawa You offers an introspective meditation. What to do next? “Sayonara Standard” is a goodbye the usual, the normal, the standard. Life goes by pretty quick when you’re in the back of the cab, and the view out the window is just that:a view. “Sayonara Standard” is like a kiss-off to the old life, the stagnant life, the life that leaves you crippled with complacency. The marimba tones and odd time signatures of the song may seem a bit out of place with Kikkawa You’s career, but given the song’s lyrical content I think the change is justifiable. When the rhythms straighten out for “Sayonara Standard”‘s chorus, Kikka belts out her firecracker vocals, and the only conclusion necessary is an open window and a face-full of the fresh air. You can buy “Sayonara Standard” at your favorite retailer on May 17, 2017.