Be Kind, (Promotional Video) Rewind – 20170101 to 20170107

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this second installment we have Promotional videos from: Yumemiru Adolescence 1 2 (Rewind+ Exclusive), Kamen Joshi, and Honey Spice 1 2

Yumemiru Adolescence – Koi no Effect Magic


I need to start out by pointing out the shame of the region block for Yumemiru Adolescence. YumeAdo, in my opinion of course, have consistently produced some of the best idol releases of the last year-and-a-half. “Koi no Effect Magic” continues the trend with a really fun song. The girls deliver an enthusiastic chorus that I find very catchy. But then, the promotional video quickly turns from concept to behind the scenes footage. This sudden switch has the effect of making it seem as though the budget ran out for “Koi no Effect magic”. Maybe this was always the nature of the production: this version is labeled “YouTube Version”. I just know that for the shots on the set pieces, the camera looks great and the girls look even better. Although the transition mars the production a bit, I would be irresponsible if I didn’t say it, “Koi no Effect Magic” is a great song that will definitely be in my year-end rewind should I ever get one off the ground.

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