The ℃-ute PV retrospective #9

I have a rough time trying to rank my favorite ℃-ute singles, but if I ever did task myself thusly the 27th ℃-ute is a sure bet for the top of the list. The majority of the promotional videos today come from that impressive release. Notable today is the first inklings and hints that the group would not last forever. Hints as to the ℃-ute’s eventual demise litter these two releases. Well, enough with the talk; let’s get on with it!

The Middle Management ~Josei Chuukan Kanrishoku~


℃-ute as sexy office ladies? Sign me up. You know, the girls wear those button collars, pants, and power skirts pretty well. The dance shot is absolutely inspiring with some odd body contortions that the girls make work. The real story with “The Middle Management” is the odd grooves that Tsunku gives the group. I have to admit that when I first heard the song, I was expecting something more accessible, perhaps more like the easy, face slams of “Crazy Kanzen na Otona”. Instead, we get a beat that sounds subversive, like the soul has been sucked from sounds yet it keeps pumping (much like office work, right?). This is one of the things that I love about Hello! Project: they don’t necessarily give you exactly what you want 100% of the time. They give you the things that you didn’t even know you wanted until the moment you pay attention to it: like dirty machine-like sex on the boss’s desk. Continue reading

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