Notes from the Idol PV Couch– Week 26 2017 (0702-0708)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Niji no Conquistador – Kimi wa Mujaki na Natsu no Joo

I don’t think I’m going to need to convince you to give Niji no Conquistador’s new promotional video a good watch. For their summer release, “Kimi wa Mujaki na Natsu no Joo”, 2zicon takes you to sunny Guam, where the beaches of Tumon Bay play gracious host. The song is upbeat and fun with some interesting rhythmic breaks, some slap-and-pop bass guitar, and a double-time chorus that resolves itself interestingly. The palm trees, tropical sun, and turquoise waters scream summer vacation. The colorful tutus and floral hairpieces that adorn Niji no Conquistador keep the tropical theme alive; and man, don’t we need a vacation right now? There’s even a double rainbow (it’s so beautiful)! But, if nothing I’ve said so far convinced you to check out this September 5 release, then I have three words for you: 2zicon in bikinis.

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Notes from the Idol PV Couch– Week 7 2017 (0219 – 0225)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing. This week I’m really behind, so everything will be brief. I mean SHORT!

This week we have (a long list of) Promotional videos from:

Morning Musume。17 – Brand New Morning


The lead promotional video for the 63rd Morning Musume release finally climbs the horizon. “BRAND NEW MORNING” looks and feels like a declaration of sorts. The girls wear military inspired red with double-breasted buttons and fringed epaulettes. Fukumura Mizuki leads new girls Kaga Kaede and Yokoyama Reina on a march through the idol warring period Continue reading

Be Kind, (Promotional Video) Rewind – 20161218 to 20161224


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Tentenko, Mako x Hitomi, Tsuri Bit, Beboga, Questy, MIKA♡MISA, Seno Sister, and every♥ing! Unfortunately because I’m on a bit of a vacation, I won’t be adding any Review+ … I’m so sorry if this is your favorite part of my weekly articles.

BUT, as a new year’s resolution, I am going to add a poll in this and subsequent weeks! Now you can vote for your favorite promotional videos every week with no need to justify your choices!


Tentenko – Kuruma

“Kuruma”, the lead track from Tentenko’s latest release “Kogyo Seihin” gets a promotional video, and boy is it a doozy. The song underneath all the electro punk groove is clearly pop, you just need to excavate the melodies from the harsh machine gun rattles. The melody plays like the sing-song we’ve heard from much of Tentenko’s previoius pop releases. I think the visual language of the promotional video is probably the real story here. It’s clear we are attending a funeral: black clothes and a well-furnished sedan drive that point home. But, who or what is being buried? We are shown lots of fruit including a banana suggestively split longitudinally, raw crystals spin on platters, glass breaks and reforms, and a gun is produced from a sensual stocking. In one particularly gorgeous shot, milk and tea are poured together into a tea cup. Man, one could probably spend all day trying to decode this one. Although I have my personal opinions, I won’t deprive you of the fun of unearthing this video yourself.

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Be Kind, (Promotional Video) Rewind 20161120 to 20161126


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Maplez, Tacoyaki Rainbow, Yumemiru Adolescence (REWIND EXCLUSIVE!), Oomori Seiko feat. Namahamu to Yakiudon, You’ll Melt More! , Rock a Japonica, Kobushi Factory, Tokyo Girls’ Style, and Pax Puella.


Maplez – Authentic Invention to Romantic Paranoid


Slated for a November 29, 2016 release, the seventh single from the newly christened Maplez’s (a.k.a. the idol group formerly known as Hiroshima Maple★S) 7th release receives a promotional video filled with cheer. Of course, I mean this literally since “Authentic Invention to Romantic Paranoid” shoots the girls’ dance performance using the pompoms like they were the Laker Girls. OK, that analogy is a bit of a stretch. The music is top notch, of course, with guitars crashing against Moog keyboards. Hopefully the name change will bring a national and international audience with it.

Rewind +
This one didn’t grow on me as much as I thought it would. I really like the keyboard sounds, but apart from that I’m not particularly enamored with the song. Perhaps the chorus isn’t catchy enough for me, or maybe there isn’t a member I could latch onto, or maybe the cheer motif doesn’t grab me as much as it might. Whatever the reason, Maplez “Authentic Invention to Romantic Paranoid” is just ‘fair’ in my book.

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Be Kind, (Promotional Video) Rewind – 20161113 to 20161119


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we have promotional videos from Morning Musume ’16, P.IDL Nagoya, Happippi, Wakita Monari, Shiritsu Ebisu Chuugaku (REWIND EXCLUSIVE!), DEAR KISS, Yunomi feat. Nicamoq, and Tokyo Girls’ Style


Morning Musume ’16 – Confront with Bare Nakedness


With “Confront with Bare Nakedness”, Morning Musume ’16 play their entire hand for their November 23rd single. The synthy dance number sees the girls in vaguely pink camouflage patterned dresses and short bolero jackets in front of bare, skeletal red structures. Fukumura Mizuki and crew swagger it out with a choreography that involves lots of jacket play and chest pumping. Stick around for the glow paint that shows up roughly 3/4 of the way into the PV!. Morning Musume ’16’s 62nd single, “Sexy Cat no Enzetsu / Mukidashi de Mukiatte / Sou ja nai”, hits stores on November 23, 2016.


Rewind +
You know, “MukiMuki” didn’t really get me until a few listens. The song is relentless, and is only slowed by the b-melody. I tell you, once Eripon starts flipping her jacket over her shoulders, when the glo-paint comes out, and when Haga Akane gets the line of her career, I get behind this one. Behind “Sexy Cat no Enzetsu”, this will be my favorite from the release. Continue reading