Notes from the Idol PV Couch– Week 21 2017 (0528-0603)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Kobushi Factory – Sha la la! we can do this

From the first frames of the new Kobushi Factory, you can tell how “Sha la la! Yareru Hazu sa” will be themed. September 2 is Fujii Rio’s last date with the group, and this promotional video somewhat fictionalizes how those last few days will look. There are no teary goodbyes; instead there’s work, work, work! As the Factory girls plan their live from rehearsals to costumes to choreography, it’s clear that the drive of the group is the reward for Rio’s years in the Projects. I suspect that Rio wants to be remembered for her part of that brilliant rise of Kobushi Factory more than any individual accolades. This just seems to be the Kobushi way. Say goodbye to Rio when “Shalala! Yareru Hazu sa / Ee ja nai ka Ninja nai ka” is released on June 14, 2017.

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