The ℃-ute PV retrospective #9

I have a rough time trying to rank my favorite ℃-ute singles, but if I ever did task myself thusly the 27th ℃-ute is a sure bet for the top of the list. The majority of the promotional videos today come from that impressive release. Notable today is the first inklings and hints that the group would not last forever. Hints as to the ℃-ute’s eventual demise litter these two releases. Well, enough with the talk; let’s get on with it!

The Middle Management ~Josei Chuukan Kanrishoku~


℃-ute as sexy office ladies? Sign me up. You know, the girls wear those button collars, pants, and power skirts pretty well. The dance shot is absolutely inspiring with some odd body contortions that the girls make work. The real story with “The Middle Management” is the odd grooves that Tsunku gives the group. I have to admit that when I first heard the song, I was expecting something more accessible, perhaps more like the easy, face slams of “Crazy Kanzen na Otona”. Instead, we get a beat that sounds subversive, like the soul has been sucked from sounds yet it keeps pumping (much like office work, right?). This is one of the things that I love about Hello! Project: they don’t necessarily give you exactly what you want 100% of the time. They give you the things that you didn’t even know you wanted until the moment you pay attention to it: like dirty machine-like sex on the boss’s desk. Continue reading

C-ute “Tsugi no Kado wo Magare” [PV]

C-ute start off the new year with a song that sounds like an early “song of the year” contender. “Tsugi no Kado wo Magare” burns along with a sense of purpose rarely heard in idol songs. The song seems to be convinced of its own importance like it has a mind and personality of its own. I’m not sure I’ve ever heaped on as many glowing, colorful descriptors in praise of a song before (well, maybe for Mano Erina’s “My Days for You“) , but I feel very strongly that “Tsugi no Kado wo Magare” just might be the best song Hello! Project releases in 2015.

Let the Suzuki Airi pic spam begin!

I might as well write a bit about pedigrees for the 27th major release from the most senior Hello! Project group. “Tsugi no Kado…” is not written by Tsunku. I don’t want anyone to think I wish ill upon the man, because I wish him a full and speedy recovery, and I really want him to return to his post at Hello! Project in full. But, things being what they are, I’m glad at least one other talented songwriter/composer is available to assist in the considerable writing duties of the Projects. Nakajima Takui proves again that he is man who knows his way around a song arrangement or two. Nakajima already gifted us with Angerme’s “Taiki Bansei” this year.


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