Notes from the Idol PV Couch– Week 6 2017 (0212 – 0218)

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

X21 – Beautiful X

Ahead of their 2nd album, X21 release the promotional video for “Beautiful X”. The PV completely envelopes the girls in a white cyc (that white stage with no corners), where the girls either perform their choreography or mug lovingly for the rotating camera. The sense of perspective slowly fades as the girls move towards and away from the camera’s viewfinder. Eventually, I didn’t know which way was up anymore. “Beautiful X” really shines when the girls are given their solo close-ups. True to the Bishoujo Contest origins of the group, X21 members are all pretty in a way that outpaces most other idol groups. With soft lighting and a gentle breeze, you’re sure to find a girl that suits your fancy.

Beyond the Couch

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Be Kind, (Promotional Video) Rewind – 20161113 to 20161119


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we have promotional videos from Morning Musume ’16, P.IDL Nagoya, Happippi, Wakita Monari, Shiritsu Ebisu Chuugaku (REWIND EXCLUSIVE!), DEAR KISS, Yunomi feat. Nicamoq, and Tokyo Girls’ Style


Morning Musume ’16 – Confront with Bare Nakedness


With “Confront with Bare Nakedness”, Morning Musume ’16 play their entire hand for their November 23rd single. The synthy dance number sees the girls in vaguely pink camouflage patterned dresses and short bolero jackets in front of bare, skeletal red structures. Fukumura Mizuki and crew swagger it out with a choreography that involves lots of jacket play and chest pumping. Stick around for the glow paint that shows up roughly 3/4 of the way into the PV!. Morning Musume ’16’s 62nd single, “Sexy Cat no Enzetsu / Mukidashi de Mukiatte / Sou ja nai”, hits stores on November 23, 2016.


Rewind +
You know, “MukiMuki” didn’t really get me until a few listens. The song is relentless, and is only slowed by the b-melody. I tell you, once Eripon starts flipping her jacket over her shoulders, when the glo-paint comes out, and when Haga Akane gets the line of her career, I get behind this one. Behind “Sexy Cat no Enzetsu”, this will be my favorite from the release. Continue reading