Notes from the Idol PV Couch– Week 9 2017 (0305 – 0311)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Morning Misoshiru (Campfire Version)

Say what you want about another version of “Morning Misoshiru”, but I really enjoyed seeing the campfire version. How many times do we get to see the girls act a bit goofy in a release? Not often. The other bonus for this PV is the audio track, which offers the sounds of the girls laughter and occasional wota chants. I’m I sick of it? Not by a long shot!

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Be Kind, (Promotional Video) Rewind – 20161204 to 20161210


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Negicco, Especia, Yukeushirezu Tsurezure, Yanakiku, Afilia Saga, Fudanjuku, miyu, dela, and Kamiyado!

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Negicco – Ai, Kamashitai no


It always seems to happen: I have my rankings set for the year and then Negicco blows it up with a great release right at the end. This year Negicco release “Ai, Kamashitai no”, which sees the girls treading on glorious analog instrumentation. As you might expect, the song is a piece of pop candy that sounds part Motown and part Zombies put through a Shibuya-by-way-of-Niigata filter, if that makes sense. The promotional video puts Kaede, Nao☆, and Megu in dual parts as movie theater snack shack ladies and kung fu action movie stars. When the penlights and the frilly dresses come out, you’ll know we’ve landed back in idol-town, JP (or, wherever you are). “Ai, Kamashitai no” is a lot of fun which you can buy into on December 12, 2016.

Rewind +

Really, why does Negicco seem to wait until December to release a gem like this? Knowing my penchant for throwback Japan sounds, you should probably figure that this will make my list of favorites of 2016. I don’t necessarily think a product this infused with Showa feels will have broad appeal, and this goes a bit against the whole concept of idols. Then again, that conception of idols is probably a bit old-fashioned, too.


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