Be Kind, (Promotional Video) Rewind – 20170115 to 20170121


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Kyary Pamyu Pamyu, Kamen Joshi, LinQ, Tokyo Performance Doll (Rewind Exclusive), Happiness, Batten Show Jo Tai (Rewind Exclusive), Appare! Harajuku, Maneki Neko from OS☆U, Spica no Yoru, 243 and Yoshizaki Aya, and Sentimental Wink

Kyary Pamyu Pamyu – Harajuku Iyahoi

Who ever said that becoming a grown-up meant getting less surreal? Not Kyary Pamyu Pamyu. The sound of “Harajuku Iyahoi” features a decidedly more adult sound that the artist’s previous work, especially when contrasted with her iconic debut “Pon Pon Pon“. The autotune brought down to level 7, Kyary Pamyu Pamyu compliments a wistful keyboard melody with rhythms played on the off-beat and a confident vocal take. Visually, “Harajuku Iyahoi” plays like a saccharine-infused Salvador Dali parade in a darkened room. The trees dance, the hat racks march, and the motorized looking glasses keep Kyary within sight lines for the 3:40 duration. As I contemplate the Harajiku lanterns glowing red and blue, the idea of Kyary Pamyu Pamyu forging a career past her teenage “it-girl” status really interests me. If “Harajuku Iyahoi” is any indication, the poster girl for kawaii culture still has much in store for us. Continue reading

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Be Kind, (Promotional Video) Rewind – 20170101 to 20170107


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this second installment we have Promotional videos from: Yumemiru Adolescence 1 2 (Rewind+ Exclusive), Kamen Joshi, and Honey Spice 1 2

Yumemiru Adolescence – Koi no Effect Magic

Rewind+

I need to start out by pointing out the shame of the region block for Yumemiru Adolescence. YumeAdo, in my opinion of course, have consistently produced some of the best idol releases of the last year-and-a-half. “Koi no Effect Magic” continues the trend with a really fun song. The girls deliver an enthusiastic chorus that I find very catchy. But then, the promotional video quickly turns from concept to behind the scenes footage. This sudden switch has the effect of making it seem as though the budget ran out for “Koi no Effect magic”. Maybe this was always the nature of the production: this version is labeled “YouTube Version”. I just know that for the shots on the set pieces, the camera looks great and the girls look even better. Although the transition mars the production a bit, I would be irresponsible if I didn’t say it, “Koi no Effect Magic” is a great song that will definitely be in my year-end rewind should I ever get one off the ground.

Continue reading