Be Kind, (Promotional Video) Rewind – 20161218 to 20161224

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Tentenko, Mako x Hitomi, Tsuri Bit, Beboga, Questy, MIKA♡MISA, Seno Sister, and every♥ing! Unfortunately because I’m on a bit of a vacation, I won’t be adding any Review+ … I’m so sorry if this is your favorite part of my weekly articles.

BUT, as a new year’s resolution, I am going to add a poll in this and subsequent weeks! Now you can vote for your favorite promotional videos every week with no need to justify your choices!

Tentenko – Kuruma

“Kuruma”, the lead track from Tentenko’s latest release “Kogyo Seihin” gets a promotional video, and boy is it a doozy. The song underneath all the electro punk groove is clearly pop, you just need to excavate the melodies from the harsh machine gun rattles. The melody plays like the sing-song we’ve heard from much of Tentenko’s previoius pop releases. I think the visual language of the promotional video is probably the real story here. It’s clear we are attending a funeral: black clothes and a well-furnished sedan drive that point home. But, who or what is being buried? We are shown lots of fruit including a banana suggestively split longitudinally, raw crystals spin on platters, glass breaks and reforms, and a gun is produced from a sensual stocking. In one particularly gorgeous shot, milk and tea are poured together into a tea cup. Man, one could probably spend all day trying to decode this one. Although I have my personal opinions, I won’t deprive you of the fun of unearthing this video yourself.

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J-Pop Summit- Tokyo Girls Style [live]

In a year filled with overseas and abroad idol activities, J-Pop Summit emerges as a major event. This year’s festival offered some top tier talent from the Japanese Idol world: Tokyo Girls’ Style, Itano Tomomi, Yanakiku, and Una. Even though Kyary Pamyu Pamyu and Tanaka Reina’s LoVendoR topped the bill last year, I passed on attending the festival (which I regret). As soon as J-Pop Summit announced Tokyo Girls’ Style as a musical guest I knew my attendance was mandatory. Having followed the group since their debut single “Kirari“, I consider the group of girls to be among the most talented idol acts around. (My reviews of the last five singles- Jujika, Partition Love, Chiisana Kiseki, Get the Star, and Unmei are linked at the end of of this article). San Francisco is only 7 hours from Los Angeles by car, and I am currently on vacation. Why not make a grand adventure?

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Tokyo Girls’ Style “Jujika” [PV]

When it comes to visual imagery, there isn’t anything more disturbing than the sight of girls in white dresses chained by black shackles. In this case, a Catholic church serves to imprison the members of Tokyo Girls’ Style. Not far in the background of the ensnared girls waits an imposing figure in black wearing a black Minotaur mask. Tokyo Girls’ Style seep these creepy images into our skulls within the first seconds of their 16th single “Jujika”. While the rest of the PV serves up the same dark imagery, the song returns the girls to a familiar sound.

Don’t pet that. It’s CREEPY.

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Tokyo Girls’ Style – “Partition Love” [PV]

Continuing my look at Tokyo Girls’ Style is “Partition Love”. This single actually shook me up a bit and told me to start paying attention to the group again. Hopefully by now, it’s obvious that I’m trying to get all of these singles reviewed by the time Tokyo Girls’ Style perform at J Pop Summit in San Francisco this weekend. If you are in the area, come and see them! It will be free, and they are guaranteed to be great!

Let’s start by looking at the space between them, like there was a … partition?

Koide Yusuke from the band Base Ball Bear wrote and composed “Partition Love”. Koide does not stray too far from the musical style of the group, nor does he forsake the musical motif heard in many of Tokyo Girls’ Style’s releases. In a nicely conceived verse, short one-measure phrases play a strictly regulated rhythm against a palm-muted guitar. The combination of rhythms convincingly mimics the heartbeat and labored words of an infatuated young girl. The composition really comes alive in the chorus where Koide writes wonderfully long melodic lines punctuated with the unsettling “Nee, Sensei” line. It’s a real joy to have a song where the melodies are stretched to their limit. “Partition Love’s” chorus works especially well when contrasted with the terseness verses. I think the song feels like the protracted, hurried ramblings of young love finally composing itself into a rehearsed and lyrical confession.
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Tokyo Girls’ Style – “Chiisana Kiseki” [PV]

Continuing my series on Tokyo Girls’ Style, today we have the November 22, 2013 release “Chiisana Kiseki”. I know what you are thinking: Fall release, this must be dark and brooding. Actually, NOPE. I’m watching and writing about this PV in the summer, and it’s perfect.

“Chiisana Kiseki” makes a good case for simplicity in PVs. Like the previous PV, “Get the Star“, there aren’t any narrative threads, no goofy story (that’ll come later), and no crazy religious symbolism (also later). What we get is a refreshingly simple PV which is nothing more than a couple of dance shots intercut with solo close ups and a sweet group lip shot. From that description, I might as well be writing about a Hello! Project PV. Like most of Tokyo Girls’ Style products, the quality of the work really sets “Chiisana Kiseki” apart from other PVs.

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Tokyo Girls’ Style “Get the Star” [PV]

It’s a real failing of mine.  After following Tokyo Girls’ Style since their beginning I stopped paying them great attention.  Again, this was a mistake.  I’m not proud of this.  To make ammends, I’m spending the next few articles detailing the TGS singles released since my review of “Unmei“.  You won’t see anything too in-depth due to the nature of these articles (a makeup test, and late assignment).   But, you will get a chance to get yourself up to speed with Tokyo Girls’ Style before their live performances at J-Pop Summit 2014 in San Francisco next week, July 19 and 20.

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Tokyo Girls’ Style – “Unmei”

The latest offering from Tokyo Girls’ Style sees the girls pushing their way past adolescence.  Like most of their singles, we get a funky number with the distinctive TGS sound complete with wah guitars and a funky melodic synth bass.  The big news with this single is not the sound of it, but the look of the girls.  They are made up to look more mature than their actual ages.  And, shockingly, there are boys in this PV.   Continue reading

TGS Pic Spam

I may not want to admit it, but Tokyo Girls’ Style is growing up. Don’t get me wrong; they still look like babies. But, now they look like they are getting into their high school years. Considering they are all 15 and 16 year old girls, that should make sense.
I really like this photo set. The mood is nice and airy, and the girls bring out their best sides.
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Tokyo Girls’ Style gets a leg up

Bad Flower is the name of the new PV from Tokyo Girls’ Style.  No doubt, the girls are looking to heat up the competition in the idol market.  For all their talent, I honestly think they are under-performing sales-wise.  Will the new PV have an effect, or will they keep their same numbers?

Bad Flower

I’ve always been a fan of TGS PVs.  More than any other group that I have seen, they do a better job holding to a theme in their videos.  This one is no exception.  And I’ll be clear: I loves me a dark TGS more than a frivolous TGS.

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Tokyo Girls’ Style much?

It’s been kind of slow the last couple of days here.  Actually, maybe a lot is happening, but I am unaware of it since I am going on vacation tomorrow.  This site will have sparing updates for a couple of weeks whilst I go on vacation tracking down a few Blur shows in England and Sweden.  You’re warned …  don’t give up on me yet!

Anyway, I thought I would just praise Tokyo Girls’ Style for a few moments.  I’ve been keeping track of them for a while now.  Their first single “Kirari” didn’t really do a whole lot for me … not my thing?  I enjoyed “Onnaji Kimochi” quite a bit since I’m a sucker for the cuteness.  Fit did not hit the shan until I saw Kodou no Himitsu.  This is probably the first time the girls reached their potential.  The song is more of the same sound that they established on their previous singles.  I like the instrumentation that they use, especially the sound of their bass.  What sets this single apart from the previous ones is the dark atmosphere that is cast with the costuming, color palette and lighting.  I never expect idol videos to just look dark the way this one does.  I love the costumes: dark and frilly with a hint of purple in the petticoat.  I even like the dance with it’s hurky jerky rhythms matching the musical rhythm.  If you haven’t seen it, watch it!


Next up from them way “LIMITED ADDICTION”.   Continue reading