Notes from the Idol PV Couch– Week 10 2017 (03012 – 0318)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

°C-ute – Final Squall

With the first volley from their triple a-side final single, ℃-ute get everyone wet with its “Final Squall”. For fans of Hello! Project, the song is a thank you for the years: the initial frames spell it out in no uncertain terms. Every time the girls sing “sayonara” and “daisuki” it feels like a dagger to the heart. SHOCK EYE gifts ℃-ute with a song dripping with emotion, and ℃-ute delivers with a performance in the round surrounded by lucky fan club members who may or may not have participated in the water works. “Final Squall” sets the bar high for the remaining songs on the group’s 31st single. “To Tomorrow / Final Squall / The Curtain Rises” goes on sale March 29, 2017.

°C-ute To Tomorrow


With the assembled leaders and subleaders of Hello! Project + the Kenshuusei backdancers from the “℃-ute Shinshun Concert 2017 ~℃OMPASS~” tour, the H!P senior group offer this elegant send-off. “To Tomorrow” really emits the graduation vibes with lyrics of atonement, acceptance, and the future. Aside from the dance shots, ℃-ute find themselves on a hill top overlooking the ocean and the oncoming sunset. The cheer and willingness that ℃-ute brings to the sunset, their sunset, is noteworthy in that the group provide a great example of how idols should their transition. Tops in class and talent, the idol world is going to miss this group. ℃-ute’s final single will be released on March 29, 2017. Continue reading

Notes from the Idol PV Couch– Week 8 2017 (0226 – 0304)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Jealousy Jealousy


Looking like an elegant slumber party before the actual slumbering, “Jealousy Jealousy” rounds out the promotional videos for Morning Musume’s 63rd single release. Things look very black and white, although it’s not particularly clear which side is actually which (metaphorically speaking). What I do know is the group makes great use of their anchors: Oda Sakura and Fukumura Mizuki sing with an increasing presence from Nonaka Miki while Ishida Ayumi rightfully anchors the dance team and provides legit skills to the rap interludes (you should also stick around to hear Miki’s English in the rap- always a treat). Perhaps “Jealousy Jealousy” rests on foundations that are more predictable than its counterpart A-side, but man is the song smooth. For those put off by the mortar shells in “Brand New Morning”, “Jealousy Jealousy” feels like coming home to groove laden J-pop butter. “Brand New Morning/Jealousy Jealousy” goes on sale March 8, 2017.

Beyond the Couch

Over at Twitter I ran a poll, Continue reading