Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
This week we have Promotional videos from Negicco, Especia, Yukeushirezu Tsurezure, Yanakiku, Afilia Saga, Fudanjuku, miyu, dela, and Kamiyado!
Negicco – Ai, Kamashitai no
It always seems to happen: I have my rankings set for the year and then Negicco blows it up with a great release right at the end. This year Negicco release “Ai, Kamashitai no”, which sees the girls treading on glorious analog instrumentation. As you might expect, the song is a piece of pop candy that sounds part Motown and part Zombies put through a Shibuya-by-way-of-Niigata filter, if that makes sense. The promotional video puts Kaede, Nao☆, and Megu in dual parts as movie theater snack shack ladies and kung fu action movie stars. When the penlights and the frilly dresses come out, you’ll know we’ve landed back in idol-town, JP (or, wherever you are). “Ai, Kamashitai no” is a lot of fun which you can buy into on December 12, 2016.
Really, why does Negicco seem to wait until December to release a gem like this? Knowing my penchant for throwback Japan sounds, you should probably figure that this will make my list of favorites of 2016. I don’t necessarily think a product this infused with Showa feels will have broad appeal, and this goes a bit against the whole concept of idols. Then again, that conception of idols is probably a bit old-fashioned, too.