Notes from the Idol PV Couch– Week 20 2017 (0521-0527)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Band Ja Naimon! – METAMORISER

In this “new” promotional video alert, we have the a-side to Band Janaimon’s latest single, “METAMORISER”. With the new single, you get the band arrangement, you get peppy melodies, you get fun dances, and you get Band Janaimon! in some great color-keyed traditional inspired costumes. The PV builds up from outdoor shots of the group doing their thing in a field, to heart-shaped sparklers, and to the inevitable explosion. “METAMORISER” went on sale on May 17, and you can get your own copy by following the links below.

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Notes from the Idol PV Couch– Week 7 2017 (0219 – 0225)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing. This week I’m really behind, so everything will be brief. I mean SHORT!

This week we have (a long list of) Promotional videos from:

Morning Musume。17 – Brand New Morning


The lead promotional video for the 63rd Morning Musume release finally climbs the horizon. “BRAND NEW MORNING” looks and feels like a declaration of sorts. The girls wear military inspired red with double-breasted buttons and fringed epaulettes. Fukumura Mizuki leads new girls Kaga Kaede and Yokoyama Reina on a march through the idol warring period Continue reading

Be Kind, (Promotional Video) Rewind – 20161106 to 20161112


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we have promotional videos from Morning Musume ’16, Bokura no Oyugi, Chubbiness, Especia, Yanakoto Sotto Mute, Fullfull☆Pocket, The Idol Formerly Known as Ladybaby, and ONEPIXCEL.


Morning Musume ’16 – Sou Ja Nai


“Sou ja nai” finds the girls of Morning Musume ’16 return to form, and that form is the 2014 “Kimi no Kawari wa Iyashinai” / “Password is 0” version of the group. Fukumura Mizuki’s girls are dramatically lit and shadowed in their cold antiseptic set filled with glass and poured concrete pillars. The promotional video also showcases some interesting effects. After the group materializes from silvery, Makino Maria summoned cocoons, the send shock waves flying with every thrust, sweep, and kick. There’s some definite Musume robotics at play with “Sou ja nai”, but I’ll let you fill in the connection between the song and the visuals. Morning Musume ’16’s 62nd single, “Sexy Cat no Enzetsu / Mukidashi de Mukiatte / Sou ja nai”, hits stores on November 23, 2016.

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