Notes from the Idol PV Couch– Week 10 2017 (03012 – 0318)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

°C-ute – Final Squall

With the first volley from their triple a-side final single, ℃-ute get everyone wet with its “Final Squall”. For fans of Hello! Project, the song is a thank you for the years: the initial frames spell it out in no uncertain terms. Every time the girls sing “sayonara” and “daisuki” it feels like a dagger to the heart. SHOCK EYE gifts ℃-ute with a song dripping with emotion, and ℃-ute delivers with a performance in the round surrounded by lucky fan club members who may or may not have participated in the water works. “Final Squall” sets the bar high for the remaining songs on the group’s 31st single. “To Tomorrow / Final Squall / The Curtain Rises” goes on sale March 29, 2017.

°C-ute To Tomorrow


With the assembled leaders and subleaders of Hello! Project + the Kenshuusei backdancers from the “℃-ute Shinshun Concert 2017 ~℃OMPASS~” tour, the H!P senior group offer this elegant send-off. “To Tomorrow” really emits the graduation vibes with lyrics of atonement, acceptance, and the future. Aside from the dance shots, ℃-ute find themselves on a hill top overlooking the ocean and the oncoming sunset. The cheer and willingness that ℃-ute brings to the sunset, their sunset, is noteworthy in that the group provide a great example of how idols should their transition. Tops in class and talent, the idol world is going to miss this group. ℃-ute’s final single will be released on March 29, 2017. Continue reading

Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 1)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this first installment we have Promotional videos from: GEM, EbiNegi, You’ll Melt More, Rev.from DVL, BRATS, Kamiyado, and Senanan.

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

GEM – Sugar Baby

GEM start their 2017 with some solid pop music and a keyboard sounds that would make The Cars feel proud. “Sugar Baby” is a schoolyard high school gym fantasy with the girls doing their best both in the class and out at the big dance. Where their previous single “Spotlight” was electric bulbs and mirrored introspection, “Sugar Baby” gets the party started with balloon arches and pom poms. And, while the song doesn’t offer much more than a single riff, that riff is played to perfection and will be with you for days and days. Fun and energetic, “Sugar Baby” begs repeat listens.

Continue reading