Sometimes, a promotional video needs to do very little to capture my attention. Let’s take Team Syachihoko’s “Cherie” PV for example. The PV consists almost solely of shots of the five girls of Team Syachihoko in and around Harajuku performing their choreography in a range of outfits. There are no trick shots, there is no narrative, and little more variety than Akimoto Honoka, Ito Chiyuri, Sakamoto Haruna, Sakura Nao, and Oguro Yuzuki split screened together.
… and then there’s the QR codes.