Be Kind, (Promotional Video) Rewind – 20170115 to 20170121

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Kyary Pamyu Pamyu, Kamen Joshi, LinQ, Tokyo Performance Doll (Rewind Exclusive), Happiness, Batten Show Jo Tai (Rewind Exclusive), Appare! Harajuku, Maneki Neko from OS☆U, Spica no Yoru, 243 and Yoshizaki Aya, and Sentimental Wink

Kyary Pamyu Pamyu – Harajuku Iyahoi

Who ever said that becoming a grown-up meant getting less surreal? Not Kyary Pamyu Pamyu. The sound of “Harajuku Iyahoi” features a decidedly more adult sound that the artist’s previous work, especially when contrasted with her iconic debut “Pon Pon Pon“. The autotune brought down to level 7, Kyary Pamyu Pamyu compliments a wistful keyboard melody with rhythms played on the off-beat and a confident vocal take. Visually, “Harajuku Iyahoi” plays like a saccharine-infused Salvador Dali parade in a darkened room. The trees dance, the hat racks march, and the motorized looking glasses keep Kyary within sight lines for the 3:40 duration. As I contemplate the Harajiku lanterns glowing red and blue, the idea of Kyary Pamyu Pamyu forging a career past her teenage “it-girl” status really interests me. If “Harajuku Iyahoi” is any indication, the poster girl for kawaii culture still has much in store for us. Continue reading