Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
This week we have Promotional videos from:
Juice=Juice – Feel Kanjiru yo
Barely a week to go until their 9th single release, and Juice=Juice finally deliver a promotional video for “Feel! Kanjiru yo”. As if to add variety to the single, this song bounces along with some confectionery pop, leaving the around the world trip to the single’s other A-side. Visually, Miyazaki Yuka and the girls wear their Sunday best and frolic about the hillside like five Marias in the Japanese hills. The Vaseline smeared camera lens gives the girls an appropriate glow with the midday sun lighting up their auras. Lyrically, Miura Yoshiko pens the Juicers a song about the interconnections holding the universe together and opening one’s heart to feel said connections. Not for the cynically minded, this is the kind of song that will probably make Miyamoto Karin cry in its future performances. You can feel for yourself when “Jidanda Dance / Feel Kanjiru yo” hits store shelves on April 26, 2017.