Notes from the Idol PV Couch– Week 7 2017 (0219 – 0225)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing. This week I’m really behind, so everything will be brief. I mean SHORT!

This week we have (a long list of) Promotional videos from:

Morning Musume。17 – Brand New Morning


The lead promotional video for the 63rd Morning Musume release finally climbs the horizon. “BRAND NEW MORNING” looks and feels like a declaration of sorts. The girls wear military inspired red with double-breasted buttons and fringed epaulettes. Fukumura Mizuki leads new girls Kaga Kaede and Yokoyama Reina on a march through the idol warring period Continue reading

Be Kind, (Promotional Video) Rewind – 20161211 to 20161217


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: E-Girls, Flower (Rewind Exclusive), Tentenko, Moso Calibration (Rewind Exclusive), Niji no Conquistador, Maison Book Girl, Gang Parade, Little Glee Monster (Rewind Exclusive), Necronomidol, SiAM & POPTUNE, Rosario+Cross, and Nazo no Pulupulu ga Kiteru.

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E-Girls – All Day Long Lady

E-Girls take their game to the workplace in their new promotional video, “All Day Long”. Conceptually, the PV seems to take the girls from morning to night on a “typical” work day- all day long lady. The office place is transformed into a technicolor fantasy and the set plays backdrop to some workplace inspired choreography and OL outfits. Part of what I enjoy with these E-Girls PVs is the expansiveness of the sets they need to use for such a large group. Combine the sets, the choreography, and the costuming and you’ve got yourself a musical! Right as this Short Version ends, a really sharp transition transports us to a Harajuku Time Bomb Fashion show for a non-sequitur fantasy sequence; and, I won’t ask what your personal fantasy sequence looks like. You can find “All Day Long Lady” on the expansive double-CD release, “E.G. Crazy” on sale starting on January 18, 2017

Review+

You know, I just love the spectacle of the entirety of E-Girls dancing Continue reading