Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 1)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this first installment we have Promotional videos from: GEM, EbiNegi, You’ll Melt More, Rev.from DVL, BRATS, Kamiyado, and Senanan.

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

GEM – Sugar Baby

GEM start their 2017 with some solid pop music and a keyboard sounds that would make The Cars feel proud. “Sugar Baby” is a schoolyard high school gym fantasy with the girls doing their best both in the class and out at the big dance. Where their previous single “Spotlight” was electric bulbs and mirrored introspection, “Sugar Baby” gets the party started with balloon arches and pom poms. And, while the song doesn’t offer much more than a single riff, that riff is played to perfection and will be with you for days and days. Fun and energetic, “Sugar Baby” begs repeat listens.

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Be Kind, (Promotional Video) Rewind – 20161204 to 20161210


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Negicco, Especia, Yukeushirezu Tsurezure, Yanakiku, Afilia Saga, Fudanjuku, miyu, dela, and Kamiyado!

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Negicco – Ai, Kamashitai no


It always seems to happen: I have my rankings set for the year and then Negicco blows it up with a great release right at the end. This year Negicco release “Ai, Kamashitai no”, which sees the girls treading on glorious analog instrumentation. As you might expect, the song is a piece of pop candy that sounds part Motown and part Zombies put through a Shibuya-by-way-of-Niigata filter, if that makes sense. The promotional video puts Kaede, Nao☆, and Megu in dual parts as movie theater snack shack ladies and kung fu action movie stars. When the penlights and the frilly dresses come out, you’ll know we’ve landed back in idol-town, JP (or, wherever you are). “Ai, Kamashitai no” is a lot of fun which you can buy into on December 12, 2016.

Rewind +

Really, why does Negicco seem to wait until December to release a gem like this? Knowing my penchant for throwback Japan sounds, you should probably figure that this will make my list of favorites of 2016. I don’t necessarily think a product this infused with Showa feels will have broad appeal, and this goes a bit against the whole concept of idols. Then again, that conception of idols is probably a bit old-fashioned, too.


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2014 Single of the Year!

Do you know what gives me a hard time? End-of-the year lists. For someone like me, who likes and tries to find value in the littlest of things, every decision involves a heart wrenching choice. Regardless, my idol friends on Twitter (you know who you are) provided me with enough motivation to attempt an end of the year list of idol releases. I agreed to this undertaking for a couple of reasons. Firstly, this undertaking provides me the motivation to look and listen at a wide cross-section of idol music. Lots of idol groups have been popping up of late, and without this project I feel like I was missing many groups that I would love.

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