Notes from the Idol PV Couch– Week 7 2017 (0219 – 0225)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing. This week I’m really behind, so everything will be brief. I mean SHORT!

This week we have (a long list of) Promotional videos from:

Morning Musume。17 – Brand New Morning


The lead promotional video for the 63rd Morning Musume release finally climbs the horizon. “BRAND NEW MORNING” looks and feels like a declaration of sorts. The girls wear military inspired red with double-breasted buttons and fringed epaulettes. Fukumura Mizuki leads new girls Kaga Kaede and Yokoyama Reina on a march through the idol warring period Continue reading

Be Kind, (Promotional Video) Rewind 20161120 to 20161126


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Maplez, Tacoyaki Rainbow, Yumemiru Adolescence (REWIND EXCLUSIVE!), Oomori Seiko feat. Namahamu to Yakiudon, You’ll Melt More! , Rock a Japonica, Kobushi Factory, Tokyo Girls’ Style, and Pax Puella.


Maplez – Authentic Invention to Romantic Paranoid


Slated for a November 29, 2016 release, the seventh single from the newly christened Maplez’s (a.k.a. the idol group formerly known as Hiroshima Maple★S) 7th release receives a promotional video filled with cheer. Of course, I mean this literally since “Authentic Invention to Romantic Paranoid” shoots the girls’ dance performance using the pompoms like they were the Laker Girls. OK, that analogy is a bit of a stretch. The music is top notch, of course, with guitars crashing against Moog keyboards. Hopefully the name change will bring a national and international audience with it.

Rewind +
This one didn’t grow on me as much as I thought it would. I really like the keyboard sounds, but apart from that I’m not particularly enamored with the song. Perhaps the chorus isn’t catchy enough for me, or maybe there isn’t a member I could latch onto, or maybe the cheer motif doesn’t grab me as much as it might. Whatever the reason, Maplez “Authentic Invention to Romantic Paranoid” is just ‘fair’ in my book.

Continue reading

Oomori Seiko “Midnight Seijun Isei Kouyuu”


I’ll be blunt and admit that I don’t know much about this one. I think it’s a pretty great song with nice instrumentation. There are some nice retro sounding drums sounds under a shimmering keyboard. There’s also a great digital noise bridge. All of this is great, and I plan on listening to more of Oomori Seiko; but I really picked this song up for other reasons.

Reason number 1: the PV features Hashimoto Ai. Not to sound like a pervert, but I’ve been watching Ai’s career for a little while. Hashimoto Ai is a model and an actress who has been in the industry since 2010 (when she was 14!). I first saw Ai in Nakashima Tetsuya‘s “Kokuhaku“: a beautiful, complex revenge tale. (You should watch more of Nakashima Testuya’s movies, for real). Ai also starred in the movie adaptation of “Another” as the fantastically gloomy Misaki Mei and “Sadako 3D” as Sadako. If you are an idol fan, then you might have seen her in the highly recommended “Amachan” TV series, where she portrays the local idol Adachi Yui. If it sounds like I’m gushing, I am.


Reason number 2: She seems to be a Haro Wota. Here’s her Twitter page:

Notice how she changed her name to “大森靖子’14”. Clearly a nod to the Morning Musume Name change. Still don’t believe me? Listen to the end of “Midnight Seijun Isei Kouyuu”. Do you hear her singing “Lalala no Pipipi”?!

Reason number 3: See this album cover?

Clearly an homage to this one.

What? You don’t like Shiina Ringo? Then you are F*%$ing crazy.

Oh, and if you didn’t like the electro version of “Midnight Seijun Isei Kouyuu”, you might try this one.

So, that’s my worlds crashing together today. I know that it’s tangent to the idol world that I usually write about, but we are 3D people, aren’t we?

(Some good Oomori Seiko reading material:
http://kissetmusic.wordpress.com/2013/11/24/a-moment-with-oomori-seiko/
http://meganerock.blogspot.com/2013/11/oomori-seiko-and-rai-rai-rai-team.html