NOTES FROM THE IDOL PV COUCH– WEEK 16 2017 (0423-0429)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

DAOKO – Haikei Goodbye Sayonara

The promotional video of her digital single release, Daoko finds herself entangled with a photographer. “Haikei Goodbye Sayonara” presents itself as an (almost) straightforward pop song with Daoko’s rap turning into singsong. The photography shoot seems to start normally with a detached Daoko sitting for the hairdresser and changing into strapless thing. Just when things turn a bit violent, it becomes clear that things are not exactly as they seem. I’ve always wondered how they managed to get these kinds of photographs, and now I guess I know! Daoko’s digital single “Haikei Goodbye Sayonara” is out now.

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Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 2)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this second installment we have Promotional videos from: NERFY GUINER BIEBER, Wa-Suta, Zenbu Kimi no Sei da, Party Rockets GT, Pink Babies, Rosario Cross, and tipToe. (1) and (2).

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

NERFY GUINER BIEBER – Shampoo & Conditioner


The Cheeky Parade subunit(?) unleash their latest video “Shampoo & Conditioner”, whether you want it or not. Actually, I don’t see how you wouldn’t want this! “Shampoo & Conditioner” offers you nothing but fun times, strange choreography, and stranger video graphics. It’s not the next single from Cheeky Parade, so it gets a little bit of latitude which is fully exploited in this strange, bathtub strewn, bubble floating, boombox wielding piece of nonsensical fun. Where the hell is my shampoo? Continue reading