Notes from the Idol PV Couch– Week 21 2017 (0528-0603)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we come back with a vengeance with Promotional videos from:

Kobushi Factory – Sha la la! we can do this

From the first frames of the new Kobushi Factory, you can tell how “Sha la la! Yareru Hazu sa” will be themed. September 2 is Fujii Rio’s last date with the group, and this promotional video somewhat fictionalizes how those last few days will look. There are no teary goodbyes; instead there’s work, work, work! As the Factory girls plan their live from rehearsals to costumes to choreography, it’s clear that the drive of the group is the reward for Rio’s years in the Projects. I suspect that Rio wants to be remembered for her part of that brilliant rise of Kobushi Factory more than any individual accolades. This just seems to be the Kobushi way. Say goodbye to Rio when “Shalala! Yareru Hazu sa / Ee ja nai ka Ninja nai ka” is released on June 14, 2017.

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Be Kind, (Promotional Video) Rewind – 20161127 to 20161203


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Dempagumi.inc, SUPER☆GiRLS (Rewind Exclusive), Shiritsu Ebisu Chuugaku (Rewind Exclusive), Shinozaki Ai (Rewind Exclusive), predia, Moso Calibration (Rewind Exclusive), Especia, X21, dela (Rewind Exclusive), Shounen ga Milk, and Summer Rocket (Rewind Exclusive).

Dempagumi.inc – WWDBEST

Do you hear that? It’s the ghost of Dempagumi.inc’s greatest hits bubbling to the surface for their latest promotional video, “WWDBEST”. You will hear the familiar musical catch phrases for much of the group’s single discography throughout the PV. Also, your eyes are treated to a bit of a mish mosh of he group’s video discography. Just like it sounds on paper, “WWDBEST” is a glorious mess. While that doesn’t sound like much of a compliment, that descriptor I think accurately describes much of what transpired over the last 8 years with Dempagumi.inc. Like it or leave it, love it or loathe it, you can’t deny Dempagumi.inc’s presence in an idol world that’s grown increasingly eccentric. You will find “WWDBEST” on Dempagumi.inc’s 3CD “best of” set, “WWDBEST ~Dempa Ryoko!~” on sale December 21, 2016.

Rewind +
To answer your main question: this is a clever idea, but Continue reading