Be Kind, (Promotional Video) Rewind – 20161218 to 20161224


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Tentenko, Mako x Hitomi, Tsuri Bit, Beboga, Questy, MIKA♡MISA, Seno Sister, and every♥ing! Unfortunately because I’m on a bit of a vacation, I won’t be adding any Review+ … I’m so sorry if this is your favorite part of my weekly articles.

BUT, as a new year’s resolution, I am going to add a poll in this and subsequent weeks! Now you can vote for your favorite promotional videos every week with no need to justify your choices!


Tentenko – Kuruma

“Kuruma”, the lead track from Tentenko’s latest release “Kogyo Seihin” gets a promotional video, and boy is it a doozy. The song underneath all the electro punk groove is clearly pop, you just need to excavate the melodies from the harsh machine gun rattles. The melody plays like the sing-song we’ve heard from much of Tentenko’s previoius pop releases. I think the visual language of the promotional video is probably the real story here. It’s clear we are attending a funeral: black clothes and a well-furnished sedan drive that point home. But, who or what is being buried? We are shown lots of fruit including a banana suggestively split longitudinally, raw crystals spin on platters, glass breaks and reforms, and a gun is produced from a sensual stocking. In one particularly gorgeous shot, milk and tea are poured together into a tea cup. Man, one could probably spend all day trying to decode this one. Although I have my personal opinions, I won’t deprive you of the fun of unearthing this video yourself.

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2014 Single of the Year!

Do you know what gives me a hard time? End-of-the year lists. For someone like me, who likes and tries to find value in the littlest of things, every decision involves a heart wrenching choice. Regardless, my idol friends on Twitter (you know who you are) provided me with enough motivation to attempt an end of the year list of idol releases. I agreed to this undertaking for a couple of reasons. Firstly, this undertaking provides me the motivation to look and listen at a wide cross-section of idol music. Lots of idol groups have been popping up of late, and without this project I feel like I was missing many groups that I would love.

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