Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
This week we have Promotional videos from:
Juice=Juice – Feel Kanjiru yo
Barely a week to go until their 9th single release, and Juice=Juice finally deliver a promotional video for “Feel! Kanjiru yo”. As if to add variety to the single, this song bounces along with some confectionery pop, leaving the around the world trip to the single’s other A-side. Visually, Miyazaki Yuka and the girls wear their Sunday best and frolic about the hillside like five Marias in the Japanese hills. The Vaseline smeared camera lens gives the girls an appropriate glow with the midday sun lighting up their auras. Lyrically, Miura Yoshiko pens the Juicers a song about the interconnections holding the universe together and opening one’s heart to feel said connections. Not for the cynically minded, this is the kind of song that will probably make Miyamoto Karin cry in its future performances. You can feel for yourself when “Jidanda Dance / Feel Kanjiru yo” hits store shelves on April 26, 2017.
Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.
A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. This week we have Promotional videos from: PASSPO☆, Niji no Conquistador, Rock a Japonica, RINNE HIP (Rewind+ Exclusive), E Ticket Production feat. Shiina Pikarin (Rewind+ Exclusive), and E Ticket Production feat. Yoshida Rinne (Rewind+ Exclusive)
PASSPO☆ – PlayGround
What kind of monster would feed poor Masui Mio a zombie virus cocktail while she watches her in-flight movie?! Oh, her group mate Naomi would do it. From their forthcoming album “Cinema Trip“, PASSPO☆ does a zombie flick in an airplane. The girls play great undead stewardesses in “PlayGround” while picking up and sending up dance moves from your favorite zombie-themed music video. The dance rock groove proves undeniable, and I found myself impulsively shook. PASSPO☆ is smack in the middle of a bit of a rejuvenation period right now; band PASSPO☆ continues strong and idol PASSPO☆ continue to find new life as the girls are all in the great beyond of “over 20”. Personally, I think “Cinema Trip” is poised to become one of the group’s best albums with an outstanding track list comprising of the their singles since their move to Crown Records. You can buy “Cinema Trip” when it hits record stores on February 15, 2017.
I gotta tell ya, I’ve watched this PV a bunch of times since first reviewing it. Owing partly to my love of zombie movies, partly to my adoration of Masui Mio, and partly to the screwball concept of it all, “PlayGround” is easily the most entertaining PV on this list. The chorus is every bit the monster in the lyrics. Again maybe it’s just me, but there’s something kinda sexy going on here. Don’t tell my mom I said that.