Be Kind, (Promotional Video) Rewind – 20161225 to 20161231 (Part 1)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

A huge push of promotional videos were released on this week, so this week’s Rewind is broken up into two installments. In this first installment we have Promotional videos from: GEM, EbiNegi, You’ll Melt More, Rev.from DVL, BRATS, Kamiyado, and Senanan.

As I struggle to get caught up, unfortunately I won’t be writing any Rewind+ this week. Sorry if you were looking forward to my forgetful look backwards.

GEM – Sugar Baby

GEM start their 2017 with some solid pop music and a keyboard sounds that would make The Cars feel proud. “Sugar Baby” is a schoolyard high school gym fantasy with the girls doing their best both in the class and out at the big dance. Where their previous single “Spotlight” was electric bulbs and mirrored introspection, “Sugar Baby” gets the party started with balloon arches and pom poms. And, while the song doesn’t offer much more than a single riff, that riff is played to perfection and will be with you for days and days. Fun and energetic, “Sugar Baby” begs repeat listens.

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Be Kind, (Promotional Video) Rewind – 20161127 to 20161203


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Dempagumi.inc, SUPER☆GiRLS (Rewind Exclusive), Shiritsu Ebisu Chuugaku (Rewind Exclusive), Shinozaki Ai (Rewind Exclusive), predia, Moso Calibration (Rewind Exclusive), Especia, X21, dela (Rewind Exclusive), Shounen ga Milk, and Summer Rocket (Rewind Exclusive).

Dempagumi.inc – WWDBEST

Do you hear that? It’s the ghost of Dempagumi.inc’s greatest hits bubbling to the surface for their latest promotional video, “WWDBEST”. You will hear the familiar musical catch phrases for much of the group’s single discography throughout the PV. Also, your eyes are treated to a bit of a mish mosh of he group’s video discography. Just like it sounds on paper, “WWDBEST” is a glorious mess. While that doesn’t sound like much of a compliment, that descriptor I think accurately describes much of what transpired over the last 8 years with Dempagumi.inc. Like it or leave it, love it or loathe it, you can’t deny Dempagumi.inc’s presence in an idol world that’s grown increasingly eccentric. You will find “WWDBEST” on Dempagumi.inc’s 3CD “best of” set, “WWDBEST ~Dempa Ryoko!~” on sale December 21, 2016.

Rewind +
To answer your main question: this is a clever idea, but Continue reading

Be Kind, (Promotional Video) Rewind – 20161113 to 20161119


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week, we have promotional videos from Morning Musume ’16, P.IDL Nagoya, Happippi, Wakita Monari, Shiritsu Ebisu Chuugaku (REWIND EXCLUSIVE!), DEAR KISS, Yunomi feat. Nicamoq, and Tokyo Girls’ Style


Morning Musume ’16 – Confront with Bare Nakedness


With “Confront with Bare Nakedness”, Morning Musume ’16 play their entire hand for their November 23rd single. The synthy dance number sees the girls in vaguely pink camouflage patterned dresses and short bolero jackets in front of bare, skeletal red structures. Fukumura Mizuki and crew swagger it out with a choreography that involves lots of jacket play and chest pumping. Stick around for the glow paint that shows up roughly 3/4 of the way into the PV!. Morning Musume ’16’s 62nd single, “Sexy Cat no Enzetsu / Mukidashi de Mukiatte / Sou ja nai”, hits stores on November 23, 2016.


Rewind +
You know, “MukiMuki” didn’t really get me until a few listens. The song is relentless, and is only slowed by the b-melody. I tell you, once Eripon starts flipping her jacket over her shoulders, when the glo-paint comes out, and when Haga Akane gets the line of her career, I get behind this one. Behind “Sexy Cat no Enzetsu”, this will be my favorite from the release. Continue reading

2014 Single of the Year!

Do you know what gives me a hard time? End-of-the year lists. For someone like me, who likes and tries to find value in the littlest of things, every decision involves a heart wrenching choice. Regardless, my idol friends on Twitter (you know who you are) provided me with enough motivation to attempt an end of the year list of idol releases. I agreed to this undertaking for a couple of reasons. Firstly, this undertaking provides me the motivation to look and listen at a wide cross-section of idol music. Lots of idol groups have been popping up of late, and without this project I feel like I was missing many groups that I would love.

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