Notes from the Idol PV Couch– Week 6 2017 (0212 – 0218)

Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

X21 – Beautiful X

Ahead of their 2nd album, X21 release the promotional video for “Beautiful X”. The PV completely envelopes the girls in a white cyc (that white stage with no corners), where the girls either perform their choreography or mug lovingly for the rotating camera. The sense of perspective slowly fades as the girls move towards and away from the camera’s viewfinder. Eventually, I didn’t know which way was up anymore. “Beautiful X” really shines when the girls are given their solo close-ups. True to the Bishoujo Contest origins of the group, X21 members are all pretty in a way that outpaces most other idol groups. With soft lighting and a gentle breeze, you’re sure to find a girl that suits your fancy.

Beyond the Couch

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2014 Single of the Year!

Do you know what gives me a hard time? End-of-the year lists. For someone like me, who likes and tries to find value in the littlest of things, every decision involves a heart wrenching choice. Regardless, my idol friends on Twitter (you know who you are) provided me with enough motivation to attempt an end of the year list of idol releases. I agreed to this undertaking for a couple of reasons. Firstly, this undertaking provides me the motivation to look and listen at a wide cross-section of idol music. Lots of idol groups have been popping up of late, and without this project I feel like I was missing many groups that I would love.

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