Notes from the Couch: Idol PVs 2017 Week 13 (0402-0408)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Kyary Pamyu Pamyu – Iisuta

In the most improbable of improbable, Kyary Pamyu Pamyu’s newest single is an Easter song. I’m not sure how much Easter saturation the Japanese market experiences, not do I know what Japan is doing with a “Christian” holiday like Easter. But, here we have it! To be fair, Kyary Pamyu Pamyu only celebrates the fun and hijinks side of the Spring Equinox with eggs galore. The eggs in question are pastoral colored claymation beings that look like they belong in the fictional Kingdom of Borovnia. You’ll find egg carnage, a half shell bubble bath, and the puzzling inclusion of capybara in Kyary’s Easter. Bagpipes and fifes call out an interesting musical blend that plays less like a dance floor and more like a jaunty jig. So everyone: march along with Kyary and try not to be abducted by the sunny side up flying saucers. Yes, that makes sense in the context of the PV. Kyary Pamyu Pamyu’s “Easta” beams down to Earth on April 5, 2017.

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Be Kind, (Promotional Video) Rewind 20161120 to 20161126


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Maplez, Tacoyaki Rainbow, Yumemiru Adolescence (REWIND EXCLUSIVE!), Oomori Seiko feat. Namahamu to Yakiudon, You’ll Melt More! , Rock a Japonica, Kobushi Factory, Tokyo Girls’ Style, and Pax Puella.


Maplez – Authentic Invention to Romantic Paranoid


Slated for a November 29, 2016 release, the seventh single from the newly christened Maplez’s (a.k.a. the idol group formerly known as Hiroshima Maple★S) 7th release receives a promotional video filled with cheer. Of course, I mean this literally since “Authentic Invention to Romantic Paranoid” shoots the girls’ dance performance using the pompoms like they were the Laker Girls. OK, that analogy is a bit of a stretch. The music is top notch, of course, with guitars crashing against Moog keyboards. Hopefully the name change will bring a national and international audience with it.

Rewind +
This one didn’t grow on me as much as I thought it would. I really like the keyboard sounds, but apart from that I’m not particularly enamored with the song. Perhaps the chorus isn’t catchy enough for me, or maybe there isn’t a member I could latch onto, or maybe the cheer motif doesn’t grab me as much as it might. Whatever the reason, Maplez “Authentic Invention to Romantic Paranoid” is just ‘fair’ in my book.

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