Be Kind, (Promotional Video) Rewind – 20161218 to 20161224


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: Tentenko, Mako x Hitomi, Tsuri Bit, Beboga, Questy, MIKA♡MISA, Seno Sister, and every♥ing! Unfortunately because I’m on a bit of a vacation, I won’t be adding any Review+ … I’m so sorry if this is your favorite part of my weekly articles.

BUT, as a new year’s resolution, I am going to add a poll in this and subsequent weeks! Now you can vote for your favorite promotional videos every week with no need to justify your choices!


Tentenko – Kuruma

“Kuruma”, the lead track from Tentenko’s latest release “Kogyo Seihin” gets a promotional video, and boy is it a doozy. The song underneath all the electro punk groove is clearly pop, you just need to excavate the melodies from the harsh machine gun rattles. The melody plays like the sing-song we’ve heard from much of Tentenko’s previoius pop releases. I think the visual language of the promotional video is probably the real story here. It’s clear we are attending a funeral: black clothes and a well-furnished sedan drive that point home. But, who or what is being buried? We are shown lots of fruit including a banana suggestively split longitudinally, raw crystals spin on platters, glass breaks and reforms, and a gun is produced from a sensual stocking. In one particularly gorgeous shot, milk and tea are poured together into a tea cup. Man, one could probably spend all day trying to decode this one. Although I have my personal opinions, I won’t deprive you of the fun of unearthing this video yourself.

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Be Kind, (Promotional Video) Rewind – 20161211 to 20161217


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from: E-Girls, Flower (Rewind Exclusive), Tentenko, Moso Calibration (Rewind Exclusive), Niji no Conquistador, Maison Book Girl, Gang Parade, Little Glee Monster (Rewind Exclusive), Necronomidol, SiAM & POPTUNE, Rosario+Cross, and Nazo no Pulupulu ga Kiteru.

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E-Girls – All Day Long Lady

E-Girls take their game to the workplace in their new promotional video, “All Day Long”. Conceptually, the PV seems to take the girls from morning to night on a “typical” work day- all day long lady. The office place is transformed into a technicolor fantasy and the set plays backdrop to some workplace inspired choreography and OL outfits. Part of what I enjoy with these E-Girls PVs is the expansiveness of the sets they need to use for such a large group. Combine the sets, the choreography, and the costuming and you’ve got yourself a musical! Right as this Short Version ends, a really sharp transition transports us to a Harajuku Time Bomb Fashion show for a non-sequitur fantasy sequence; and, I won’t ask what your personal fantasy sequence looks like. You can find “All Day Long Lady” on the expansive double-CD release, “E.G. Crazy” on sale starting on January 18, 2017

Review+

You know, I just love the spectacle of the entirety of E-Girls dancing Continue reading

BiS “Mura Mura” PV


First of all … wow. Brandnew Idol Society shows no mercy in this PV. “Mura Mura” is an exercise in perversion, the state of idols, and the state of wota. From the bald caps and plaid skirts to a “pup tent”, BiS ridicule the viewer, and they ridicule themselves. They simultaneously give the viewers a middle finger and a wink, all the while knowing that we’re going to eat it up regardless. Continue reading