Notes from the Idol PV Couch– Week 8 2017 (0226 – 0304)


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. At times, this is a bit of a grueling task, and all of my thoughts can get a little scattered when multiple PVs are released on the same day. But, I always try to present the promotional videos in the best light possible, and I try to remember that each of these pieces of entertainment for your a me is actually the manifestation of a dream for some young girl or girls out there in Japan. Here then is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from:

Morning Musume。’17 – Jealousy Jealousy


Looking like an elegant slumber party before the actual slumbering, “Jealousy Jealousy” rounds out the promotional videos for Morning Musume’s 63rd single release. Things look very black and white, although it’s not particularly clear which side is actually which (metaphorically speaking). What I do know is the group makes great use of their anchors: Oda Sakura and Fukumura Mizuki sing with an increasing presence from Nonaka Miki while Ishida Ayumi rightfully anchors the dance team and provides legit skills to the rap interludes (you should also stick around to hear Miki’s English in the rap- always a treat). Perhaps “Jealousy Jealousy” rests on foundations that are more predictable than its counterpart A-side, but man is the song smooth. For those put off by the mortar shells in “Brand New Morning”, “Jealousy Jealousy” feels like coming home to groove laden J-pop butter. “Brand New Morning/Jealousy Jealousy” goes on sale March 8, 2017.

Beyond the Couch

Over at Twitter I ran a poll, Continue reading

Be Kind, (Promotional Video) Rewind – 20161204 to 20161210


Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

This week we have Promotional videos from Negicco, Especia, Yukeushirezu Tsurezure, Yanakiku, Afilia Saga, Fudanjuku, miyu, dela, and Kamiyado!

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Negicco – Ai, Kamashitai no


It always seems to happen: I have my rankings set for the year and then Negicco blows it up with a great release right at the end. This year Negicco release “Ai, Kamashitai no”, which sees the girls treading on glorious analog instrumentation. As you might expect, the song is a piece of pop candy that sounds part Motown and part Zombies put through a Shibuya-by-way-of-Niigata filter, if that makes sense. The promotional video puts Kaede, Nao☆, and Megu in dual parts as movie theater snack shack ladies and kung fu action movie stars. When the penlights and the frilly dresses come out, you’ll know we’ve landed back in idol-town, JP (or, wherever you are). “Ai, Kamashitai no” is a lot of fun which you can buy into on December 12, 2016.

Rewind +

Really, why does Negicco seem to wait until December to release a gem like this? Knowing my penchant for throwback Japan sounds, you should probably figure that this will make my list of favorites of 2016. I don’t necessarily think a product this infused with Showa feels will have broad appeal, and this goes a bit against the whole concept of idols. Then again, that conception of idols is probably a bit old-fashioned, too.


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